Nestlé creates platform for increased health awareness
By Laz Ibeabuchi
Nestlé Nigeria Plc said it is set to boost the level of public health awareness by creating a platform for stakeholders to brainstorm on increasing health development as well as training reporters on coverage of nutrition, water and agriculture/rural development issues.
The platform tagged “Creating Shared Value (CSV) Media Workshop” will hold on Thursday, June 14 2012 at the Ilupeju head office of the company.
In a statement by Corporate Communications and Public Affairs Manager, Nestlé Nigeria Plc, Dr. Samuel Adenekan, the media workshop is a precursor to the Creating Shared Value Forum to be held in September 2012 in partnership with Pan-Africa University.
He said the Forum will provide a platform for business leaders and top government officials to offer new perspective on how businesses and governments can work together to close the gap between commercial needs and development goals.
He said that Creating Shared Value is a fundamental part of Nestlé’s way of doing business that focuses on specific areas of the Company’s core business activities – namely nutrition, water and rural development – where value can best be created both for society and shareholders.
“Creating Shared Value is at the heart of how Nestlé runs its business. In Nigeria the company has launched many initiatives focusing on the three core areas of nutrition, water and rural development.
“ In June 2011, Nestlé launched the Healthy Kids Programme in Nigeria. The programme provides nutrition education to school-aged children, giving them the chance to develop positive attitudes and behaviors towards food and exercise to achieve and maintain a healthy body weight into adulthood,” he said.
Mr Adenekan added that featured speakers will provide fresh thinking on how to mainstream nutrition, water and rural development reporting in the media. The workshop will bring together journalists and development communication experts from print, electronic and online media to discuss the role that media can play in addressing development challenges in nutrition, water and agriculture/ rural development.
Together they will search for innovative reporting models that will leverage the power of media to shape public debate and policies on these issues for Nigeria’s long term economic development, the statement added.