Porsche makes strategic move towards regional expansion with a focus on Africa
DUBAI – In line with the brand’s global 2018 development strategy, Porsche Middle East and Africa FZE , a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, is planning to expand its presence across the region, with a particular focus on sub-Saharan Africa.
Looking currently after 19 markets across the Middle East, Levant, Africa (excluding the Maghreb states) and India, the regional office in Dubai is eyeing to establish facilities in currently untapped markets, following the creation of a new Network Development department.
The announcement comes together with the launch of a new dedicated investor communication platform which marks a key development in the brand’s regional growth strategy. Potential investors are invited to express their interest in becoming a Porsche importer in the above mentioned region by completing an online application. The selection process continues after the pre-selection screening, with interviews and visits to proposed building sites. As well as identifying dealerships with the ability to meet Porsche’s exacting sales and customer service standards, Porsche Middle East and Africa will support future business partners in a healthy investment structure with a view to creating a sustainable and mutually beneficial partnership.
Christer Ekberg, Managing Director at Porsche Middle East and Africa FZE, commented: “With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target. Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivalled service to customers.”
A successful finish of the third quarter in 2013 saw Porsche Middle East and Africa deliveries increase 38 per cent compared to the same period in 2012. The new-generation Porsche Panamera – including Porsche’s first plug-in hybrid drive in the luxury class, the Panamera S E-Hybrid – has just arrived. The remainder of the year will also see a focus on the 50th anniversary of the legendary 911, with the regional debut of three new 911 models: the 911 GT3, 911 Turbo and Turbo S, in addition to the exclusive 911 50th Anniversary Limited Edition.
The company also celebrated the world premiere of the production version of the first ever plug-in hybrid super sports car, 918 Spyder, at this year’s Frankfurt Motor Show; first units are scheduled to be delivered to Middle Eastern customers next year. Preparations for the launch of the all-new Porsche Macan, a sporty SUV in the premium segment set to arrive in 2014, are also under way.