Apple iPhone 5s outsells 5c three to one in Britain

LONDON – The popularity of Apple’s iPhone 5s far exceeds that of its cheaper cousin, the iPhone 5c, with three times as many people opting for the high-end model, according to the latest figures from Kantar Worldpanel ComTech.

However, the iPhone 5c appeals to a broader audience than Apple usually attracts, and has encouraged new customers to try the brand for the first time.

In the US, the biggest demand for the iPhone 5c comes from lower income households. Some 42 per cent of iPhone 5c owners earn less than $49,000 compared with just 21 per cent for iPhone 5s.

iPhone 5C customers also tend to be slightly older, at an average of 38 years compared to 34 years for the 5s.
“The good news for Apple is that this wider appeal is attracting significant switching from competitors,” said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.

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