By Edozie Obasi-Eze
Award winning popstar, David Adeleke, aka, Davido, took stardom and personality marketing to another exciting realm on Wednesday, when he called on the public to support his birthday with donations to his Wema Bank account.
Davido’s personality marketing art has seen his birthday and Wema Bank dominate social media discussions in Nigeria for over 24 hours.
This single personality marketing art saw the star herald his 29th birthday coming up on Friday, November 19, in a way that has transformed it into a mini national event.
He took to his Instragram page to declare: “If you know I’ve given you a hit song…send me money… una know una selves ooo.”
He then added his personal account details, “David Adeleke, Wema Bank Account Number: 0123044967.”
The public’s spontaneous response has seen the music star and Wema Bank in a warm embrace, with notable personalities, including other entertainment celebrities, businessmen and royal fathers, responding with handsome donations, reported to be heading towards the N200m mark.
Wema Bank was moved to donate the sum of N1m to this birthday fund, in what analysts posit might end up being an initial brand ambassadorial deposit for Davido.
The buzz and excitement generated has seen the bank where he has his personal account calling the on public via social media to join the music star to bank with them.
Analysts are upbeat that that would metamorphose into an ambassadorial relationship.