Entertainment
Eva Water, Schweppes Thrill Food Lovers at Lagos food festival
By Edozie Obasi-Eze
Eva and Schweppes Nigeria teamed up with Lagos Government, as headline sponsors, to treat guests to an exciting time at the grand finale of the Lagos Restaurant Festival (LRF).
In a statement issued on Wednesday, Senior Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba commended the brains behind the event and reiterated Eva and Schweppes’ unwavering commitment to consumer satisfaction.
She said, “We showcase our diversity as a brand while delivering an exciting and fun experience to food enthusiasts across the world. As our contribution to the development of the food and beverages sector in which we play, we want to reward our consumers who allow us to thrive by giving them more opportunities to connect with our brands and other consumers”.
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On other reasons for their sponsorship of the event, she disclosed that “Our Eva brand focuses on giving consumers pure refreshment and guaranteeing that everyday life experiences are enriched”. This is grounded in providing pure, clean water in a sustainable way that enlivens the body and mind.
Also, as the perfect social partner, Schweppes can be enjoyed on its own or as a mixer and offers a range of creations with ingredients selected with care, created to mix with or to quench thirst wherever consumers find themselves.
On the Festival and partnership, Akin Eso, Founder, and CEO, Lagos Go lauded the Eva Water and Schweppes brand for its commendable partnership.
He said, “The partnership with Eva water and Schweppes couldn’t have been better. We are proud to have had a partner who was the preferred choice of most restaurants and guests”.
According to Eso, “We are glad because they played a major role in making the Lagos Restaurant Festival a success and we look forward to more future collaborations”.
Recall that from September 1st to 18th, 2022, the LRF captivated Lagos residents with over 60 participating restaurants to ‘spoil’ culinary lovers with the opportunity to walk into any of the restaurants for a festival deal, comprising amazing meals and beverages with sponsor brands.
The Grand Finale held at the Pop-up restaurant, “Restaurant X” on the 18th of September, 2022 and saw guests engaging with the brand while a 360 camera was on hand to capture people as they entered the venue courtesy of Schweppes.
Attendees were also offered the opportunity of experiencing the wholesome experience of Schweppes Mocktails, which were accessible to guests at the Schweppes sampling bar, while engaging in memorable brand-led activities both on the ground and on digital platforms.
Eva also engaged the guests through an Instant photo booth and Eva cold box, to capture the simulation of Eva bottles in a chiller, and thrilled them with Eva bottles simulations which were passed by hostesses as guests rounded up Photo ops with Schweppes and Illusion bottles, which still gave guests the feeling of being a part of Eva.
It was gathered that Eva bottled water has been designed to be a perfect complement to everyday moments, while, Schweppes offers a range of delicately-balanced creations with carefully selected ingredients, created to mix with or to quench thirst.
The brand owners aver that both brands have always been a perfect pair for food, good living, and fun which is in line with the narrative to refresh and excite consumers.
The desire to create community prosperity and productive engagement for youths has driven Osun State to tap into the two trillion dollar global creative industry economy.
Osun State Governor, Senator Ademola Adeleke made the assertion after the massively attended concert organised by his son, B-Red and other music stars at Osogbo.
“The creative sector is a gold mine. It is an area I know holds huge potential for our youth and that is why I personally attended the free concert. I choose to boost the entertainment sector using my family brand which is very big in the Nigerian and global music industry.
“Osun is destined to be the hub of global entertainment. We have all the big stars and the network. An annual concert in Osun will boost local commerce and provide upward movement for local artistes.
“I expect the organisers to build on the successes recorded today. By 2027, a similar concert in expanded format should be held. Osun should become the rallying point of the creative industry, not only in Osun State but across Nigeria”, the governor posited.
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Commenting on the maiden event, the chief organiser and son of the Governor, Adebayo Adeleke (B-Red) expressed happiness that despite the initial rain, the concert was held with massive attendance of music enthusiasts across the state.
“I thank God, my father, the governor, the government of Osun State and all partners for the successful outing. We plan to make it an annual event to feature leading musicians and artists from far and near.
“Personally, my goal is to provide a platform for upcoming artists to be mentored and to be afforded the opportunity to be seen. Our concert is designed to build careers and make a success out of many aspiring youth”, B-Red noted.
The United Kingdom government has denied entry to controversial American rapper Kanye West, blocking his planned return to the European stage ahead of a highly anticipated comeback performance.
According to reports, the artist recently applied for permission to travel to the UK, where he was scheduled to headline the popular Wireless Festival in July.
SEE ALSO:Adidas, Kanye West Reach Settlement, Ending Legal Dispute
However, authorities turned down the request, citing concerns that his presence would not be in the interest of public good.
The decision is believed to be linked to widespread backlash over West’s past antisemitic remarks, which have sparked global criticism and strained his professional relationships in recent years.
The UK government’s move reflects a growing trend of holding high-profile figures accountable for statements considered harmful or divisive.
West was billed to perform across all three nights of the festival, set to take place at Finsbury Park in London, as part of what many fans saw as a major comeback tour.
His absence now leaves organizers scrambling to adjust the lineup for one of the summer’s biggest music events.
While officials have not provided further details beyond the decision, the development has stirred reactions across the entertainment industry, with fans and critics divided over the government’s stance.
As anticipation builds toward the festival, attention now shifts to how organizers will fill the void left by one of music’s most polarizing figures.
Nigerian entertainer Martin’s Ortse, popularly known as Verydarkman (VDM) has expressed skepticism over influencer Blessing CEO’s claims that she is battling breast cancer and seeking financial support for urgent surgery.
In a Facebook post on Thursday, VDM cautioned about the sensitive nature of cancer and the need for transparency before public appeals.
“I just hope what Blessing CEO is saying is true because cancer is a very sensitive matter globally. Cancer is not something that someone should joke with; it has claimed the lives of many people. A friend of mine lost his mother from cancer,” he wrote.
SEE ALSO: Blessing CEO Battles Breast Cancer, Appeals to Fans for Urgent Surgery Support
VDM questioned the authenticity of Blessing CEO’s claims, pointing out the absence of hospital documentation.
“I’m not convinced enough that Blessing CEO is telling the truth. Why? Because you did not post any proof from the hospital that diagnosed you. You did not provide the hospital or a doctor’s report.
“You said a lot of resources have gone into your health, yet you did not provide receipts for people to see. Instead, you came online appealing emotionally, saying this is the time for people to show you love,” he added.
Recall that Blessing CEO had shared in a video on Instagram that she was diagnosed with breast cancer and urgently needs surgery, including a possible amputation, to halt the progression of the illness.
She revealed that what initially seemed like a harmless lump in her right breast last year was later confirmed as cancer, and the illness has now spread to her left breast.
“I have not been able to work, and my resources have been exhausted. That is why I am appealing for support. If my words have ever had a positive impact on your life, and you are a fan, this is the time to show it. Nothing is too small. I just want to be well,” she said.
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