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Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth

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Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth

By Edozie Obasi-Eze

Sprite, a refreshing brand from the stable of Coca-Cola, has announced the launch of its new campaign, Sprite Limelight, which seeks to reignite life of purpose and aspiration for the youth, offering them encouragement at the tip of the heat by soothing them through music.

The new music program is in sync with Sprite’s new global brand narrative, ‘Heat Happens’, which positions the brand as the drink that helps people cool-down in the face of everyday heated moments.

A statement from Coca-Cola on Tuesday describes it as “one musical starting point reinterpreted through different creative and cultural lenses and was released for public consumption via streaming platforms.”

Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, said, “Sprite Limelight seeks to help keep the youths clear-headed, encouraging them not to lose themselves to the heat of the world during their discovery stage.”

She stressed that Sprite would connect with music fans through music that speaks to the heat in their lives, as the platform would have music from fearless artistes who take on the heat, using their creativity to make music that fans love, which speaks to them to create refreshing moments of clarity.

“Heat is the occasion. Sprite is the solution. And music is the connection”, she asserted.

READ ALSO: Buhari pledges ”better life” for Nigerian judges

It was gathered that Sprite Limelight is a global music program produced in collaboration with a diverse collection of international musical talents and anchored by Grammy-winning producer, Mercury Prize Winner, and BRIT Award nominee, James Blake. The Sprite Limelight song dropped on July 29 across various streaming platforms.

In Nigeria, Sprite Limelight is headlined by the popular Omah Lay, Nigerian singer, songwriter and social sensation whose self-produced track ‘Bad Influence’ garnered viral status; and who remains a teen sensation across the country.

With Omah Lay leading the Nigerian front alongside two other global music stars, the campaign seeks to inspire Nigerians and young artistes with fresh perspectives, music, and experiences, vocalizing the brand’s resolve to help Gen. Zs not to lose their cool to the heated moments of everyday life.

Other global artistes on the campaign include American rapper, Coi Leray who has previously worked with Nikki Minaj; and prolific singer Hua Chenyu, from China, whose unique fusion of C-Pop and rock sold out shows in Olympic-sized stadiums in minutes, with all artistes selected for their authentic and unique styles.

On the Sprite Limelight project, Omah Lay expressed excitement and optimism around the work done to deliver an amazing sound and experience to the Nigerian audience. “It means a lot to me to be part of the Sprite Limelight Program, an incredible opportunity for me to share my culture with the world. I feel blessed to stand among these other amazing artistes to bring something refreshing and positive to the world; big Shout out to James Blake for masterminding the music, absolute Legend!”, he remarked.

With James Blake providing a central hook and lyric narrative, rooted in the core Limelight philosophy of keeping life’s heat at bay, three other distinctive global artists, who in turn had taken the hook and used it to inspire and create their own completely original songs.

It was gathered that the original content will be available on both YouTube and Spotify, as individual tracks and in the form of artistic documentary-style music films. These immersive “Heat Confessionals”, that shine a light on the artistes’ stories overcoming their own moments of heat through their iconic music, as well as artiste curated playlists for their fans, will be created on different music streaming services worldwide.

Sprite Limelight was created in partnership with Universal Music Group for Brands as the key content creator.

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  1. I needed to thank you for this excellent read!! I definitely loved every little bit of it. Ive got you bookmarked to check out new things you postÖ

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Speed Darlington Released From Kuje Prison After Court Order

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Don't Compare Me To Portable – Speed Darlington

Controversial Nigerian singer Darlington Okoye, popularly known as Speed Darlington or Akpi, has been released from Kuje Prison following a court directive.

Activist lawyer Deji Adeyanju disclosed this development on Tuesday, stating on X (formerly Twitter), “Speed Darlington is out of Kuje Prison.”

The singer’s release came after an Abuja court granted him bail. This decision followed intense public pressure on the Nigeria Police Force, which led to his arraignment.

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Prior to his release, Speed Darlington had petitioned Deputy Inspector-General of Police, Force Intelligence Bureau, DIG Dasuki Galadanchi, over his prolonged detention. He called on the DIG to comply with a court order directing his release or formal arraignment.

Justice M.S. Liman had earlier issued an order on December 23, 2024, mandating the police to charge the singer within 48 hours or release him unconditionally.

Speed Darlington’s arrest stemmed from allegations he made against Grammy Award-winning singer Burna Boy. The singer accused Burna Boy of being involved in an immoral relationship with embattled U.S. rapper and music executive Sean Combs, also known as P. Diddy.

The situation has sparked widespread discussions, with many Nigerians expressing relief at Speed Darlington’s freedom while others continue to debate the circumstances surrounding his arrest.

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Dele Odule Reflects On His Saddest Life Moment: Losing His First Child

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Veteran Nollywood actor, Dele Odule, has opened up about the most heartbreaking moment of his life, revealing it was when he lost his first child.

The 63-year-old Yoruba movie icon shared the emotional experience during an interview with his colleague, Kunle Afod, recounting how the loss deeply affected him, especially given the challenges surrounding the child’s birth.

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Odule described the tragic news as “very hard” to bear, adding that he has since come to accept it as the will of God. Despite the acceptance, the actor expressed his fervent hope never to endure such a devastating tragedy again.

He said, “The saddest moment of my life was when I was called that my first child died. It was very hard on me. It was hard because of the situation faced during the child’s birth, but no one can question God’s authority. It was so bad that I don’t pray for it anymore.”

Known for his roles in classic Yoruba films, Odule continues to share both his professional and personal experiences, endearing himself to fans and colleagues alike.

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What Burna Boy Told Me After Giving Me $30,000 — Cubana Chief Priest’s Cousin

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Burna Boy Left Fans Hanging At Netherlands Concert

In early January 2025, Grammy-winning Nigerian artist Burna Boy fulfilled a promise by gifting $30,000 to Bethel Okechukwu, a phone repairer from Alaba Market who had claimed to be related to socialite Cubana Chief Priest.

This act of generosity occurred amid an ongoing feud between Burna Boy and the Cubana Chief Priest.

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Following the donation, Cubana Chief Priest clarified that Bethel Okechukwu is not his brother, stating, “I have only one biological big brother & two kid sisters. They ain’t doing so bad.” He emphasized that he is not obligated to support his siblings financially and urged the public to verify such claims.

As of now, there are no credible reports indicating that Burna Boy instructed Bethel Okechukwu to take any specific actions towards Cubana Chief Priest after receiving the $30,000. The narrative appears to be centered around Burna Boy’s charitable gesture and Cubana Chief Priest’s subsequent clarification regarding his familial relationships.

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