Entertainment
Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth
By Edozie Obasi-Eze
Sprite, a refreshing brand from the stable of Coca-Cola, has announced the launch of its new campaign, Sprite Limelight, which seeks to reignite life of purpose and aspiration for the youth, offering them encouragement at the tip of the heat by soothing them through music.
The new music program is in sync with Sprite’s new global brand narrative, ‘Heat Happens’, which positions the brand as the drink that helps people cool-down in the face of everyday heated moments.
A statement from Coca-Cola on Tuesday describes it as “one musical starting point reinterpreted through different creative and cultural lenses and was released for public consumption via streaming platforms.”
Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, said, “Sprite Limelight seeks to help keep the youths clear-headed, encouraging them not to lose themselves to the heat of the world during their discovery stage.”
She stressed that Sprite would connect with music fans through music that speaks to the heat in their lives, as the platform would have music from fearless artistes who take on the heat, using their creativity to make music that fans love, which speaks to them to create refreshing moments of clarity.
“Heat is the occasion. Sprite is the solution. And music is the connection”, she asserted.
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It was gathered that Sprite Limelight is a global music program produced in collaboration with a diverse collection of international musical talents and anchored by Grammy-winning producer, Mercury Prize Winner, and BRIT Award nominee, James Blake. The Sprite Limelight song dropped on July 29 across various streaming platforms.
In Nigeria, Sprite Limelight is headlined by the popular Omah Lay, Nigerian singer, songwriter and social sensation whose self-produced track ‘Bad Influence’ garnered viral status; and who remains a teen sensation across the country.
With Omah Lay leading the Nigerian front alongside two other global music stars, the campaign seeks to inspire Nigerians and young artistes with fresh perspectives, music, and experiences, vocalizing the brand’s resolve to help Gen. Zs not to lose their cool to the heated moments of everyday life.
Other global artistes on the campaign include American rapper, Coi Leray who has previously worked with Nikki Minaj; and prolific singer Hua Chenyu, from China, whose unique fusion of C-Pop and rock sold out shows in Olympic-sized stadiums in minutes, with all artistes selected for their authentic and unique styles.
On the Sprite Limelight project, Omah Lay expressed excitement and optimism around the work done to deliver an amazing sound and experience to the Nigerian audience. “It means a lot to me to be part of the Sprite Limelight Program, an incredible opportunity for me to share my culture with the world. I feel blessed to stand among these other amazing artistes to bring something refreshing and positive to the world; big Shout out to James Blake for masterminding the music, absolute Legend!”, he remarked.
With James Blake providing a central hook and lyric narrative, rooted in the core Limelight philosophy of keeping life’s heat at bay, three other distinctive global artists, who in turn had taken the hook and used it to inspire and create their own completely original songs.
It was gathered that the original content will be available on both YouTube and Spotify, as individual tracks and in the form of artistic documentary-style music films. These immersive “Heat Confessionals”, that shine a light on the artistes’ stories overcoming their own moments of heat through their iconic music, as well as artiste curated playlists for their fans, will be created on different music streaming services worldwide.
Sprite Limelight was created in partnership with Universal Music Group for Brands as the key content creator.
Nigerian music icon Davido, popularly known as ‘OBO,’ is being celebrated across the globe as he marks his 32nd birthday today, November 21.
Fans, supporters, and friends have flooded social media with goodwill messages, prayers, and tributes to honour the Unavailable crooner.
In a heartfelt post on his X (formerly Twitter) account, Davido expressed gratitude for reaching this milestone. “Big 32 soon! Omo, God is good. Happy to be alive! My eyes don see shege! But steady my fans dey shout shekpe!” he wrote, reflecting on his journey and the unwavering support of his fan base, the ‘30BG.’
Fans were quick to shower the superstar with love and admiration:
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@prettymfon wrote: “OBO baddest!!! 30BG everywhere you go!!! Happy birthday to the real GOAT, 001. God bless you more and more. May you live long to reap the fruits of your labour. Enjoy!!!”
@AbiolaBlackdiva added: “Happy birthday baba ibeji.”
@Big_Rosie_ celebrated with: “We mount and still shouting Shekpe 001 happy big 32.”
In a generous act of celebration, Davido’s wife, Chioma Adeleke, announced a giveaway of ₦40 million to 200 people, encouraging participants to subscribe to a YouTube channel as part of the entry process. She posted on X: “To celebrate Davido’s birthday today, I’ll be sharing ₦40million to 200 people. All you have to do is subscribe to the YouTube channel below and drop a screenshot as proof! Good-luck!!!”
Adding to the festivities, Mr Jay Autos LLC, an auto dealership, gifted Davido a brand-new Escalade 600 Premium Luxury. In an announcement, the company stated: “On your birthday our brand Mr Jay Autos LLC has decided to gift you this new Escalade 600 Premium Luxury. We appreciate your patronage and love for the brand. Happy birthday oriade @davido cheers to many more years.”
Davido, who has consistently dominated the Nigerian and global music scene, continues to inspire millions with his talent, resilience, and generosity. As the celebrations unfold, fans worldwide remain united in wishing the 30BG leader more success and happiness in the years to come.
Nigerian beauty queen and Miss Universe runner-up, Chidimma Adetshina has revealed her decision to step away from beauty pageants.
Speaking candidly about her future plans, she shared, “I am putting pageant to bed. I’m going to focus more on my education and establishing who Chidimma is. More into runways. So many things I would like to touch on and see where my potential can go to.”
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Adetshina’s decision comes after a challenging experience during her participation in the Miss Universe competition.
Following this chapter of her life, she has chosen to shift her priorities toward her education, acting aspirations, and exploring her potential in other fields.
Having recently returned to Nigeria from South Africa, where she encountered personal hurdles, Adetshina expressed resilience and a positive outlook. “I hold no grudges,” she noted, emphasizing her focus on growth and new opportunities.
Her announcement has sparked widespread conversations, with many admirers and industry stakeholders praising her courage to redefine her journey.
As she steps into this new phase, Adetshina is determined to embrace fresh challenges and make her mark in diverse areas of interest.
Entertainment
’46 Minutes To Heaven’: Davido’s Logistics Manager, Israel DMW Celebrates First US Trip
Israel DMW, the logistics manager to renowned Nigerian Afrobeats star Davido, has expressed profound gratitude following his recent visit to the United States.
In a heartfelt post shared via his Instagram page, Israel, who secured a five-year US visa just last month, described his experience in America as otherworldly, likening it to being just “46 minutes to Heaven.”
His excitement and appreciation were evident as he thanked God, his boss Davido, his Edo community, and Nigerians at large for their support.
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“It’s 46 minutes to Heaven when you get to America. 5yrs visa shit. Thank you, God Almighty. Thank you, baba twins. Thank you, sir. Thanks to my Edo people. Thanks to all Nigerians,” he wrote.
This milestone highlights yet another chapter in Israel’s journey alongside Davido, who has been instrumental in elevating the lives of those in his circle.
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