Entertainment
Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth
By Edozie Obasi-Eze
Sprite, a refreshing brand from the stable of Coca-Cola, has announced the launch of its new campaign, Sprite Limelight, which seeks to reignite life of purpose and aspiration for the youth, offering them encouragement at the tip of the heat by soothing them through music.
The new music program is in sync with Sprite’s new global brand narrative, ‘Heat Happens’, which positions the brand as the drink that helps people cool-down in the face of everyday heated moments.
A statement from Coca-Cola on Tuesday describes it as “one musical starting point reinterpreted through different creative and cultural lenses and was released for public consumption via streaming platforms.”
Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, said, “Sprite Limelight seeks to help keep the youths clear-headed, encouraging them not to lose themselves to the heat of the world during their discovery stage.”
She stressed that Sprite would connect with music fans through music that speaks to the heat in their lives, as the platform would have music from fearless artistes who take on the heat, using their creativity to make music that fans love, which speaks to them to create refreshing moments of clarity.
“Heat is the occasion. Sprite is the solution. And music is the connection”, she asserted.
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It was gathered that Sprite Limelight is a global music program produced in collaboration with a diverse collection of international musical talents and anchored by Grammy-winning producer, Mercury Prize Winner, and BRIT Award nominee, James Blake. The Sprite Limelight song dropped on July 29 across various streaming platforms.
In Nigeria, Sprite Limelight is headlined by the popular Omah Lay, Nigerian singer, songwriter and social sensation whose self-produced track ‘Bad Influence’ garnered viral status; and who remains a teen sensation across the country.
With Omah Lay leading the Nigerian front alongside two other global music stars, the campaign seeks to inspire Nigerians and young artistes with fresh perspectives, music, and experiences, vocalizing the brand’s resolve to help Gen. Zs not to lose their cool to the heated moments of everyday life.
Other global artistes on the campaign include American rapper, Coi Leray who has previously worked with Nikki Minaj; and prolific singer Hua Chenyu, from China, whose unique fusion of C-Pop and rock sold out shows in Olympic-sized stadiums in minutes, with all artistes selected for their authentic and unique styles.
On the Sprite Limelight project, Omah Lay expressed excitement and optimism around the work done to deliver an amazing sound and experience to the Nigerian audience. “It means a lot to me to be part of the Sprite Limelight Program, an incredible opportunity for me to share my culture with the world. I feel blessed to stand among these other amazing artistes to bring something refreshing and positive to the world; big Shout out to James Blake for masterminding the music, absolute Legend!”, he remarked.
With James Blake providing a central hook and lyric narrative, rooted in the core Limelight philosophy of keeping life’s heat at bay, three other distinctive global artists, who in turn had taken the hook and used it to inspire and create their own completely original songs.
It was gathered that the original content will be available on both YouTube and Spotify, as individual tracks and in the form of artistic documentary-style music films. These immersive “Heat Confessionals”, that shine a light on the artistes’ stories overcoming their own moments of heat through their iconic music, as well as artiste curated playlists for their fans, will be created on different music streaming services worldwide.
Sprite Limelight was created in partnership with Universal Music Group for Brands as the key content creator.
Lagos witnessed an electrifying night of Afrobeats excellence on December 23, 2024, as the Flytime Music Festival took center stage.
Headlined by Nigerian music powerhouse Olamide, the event brought together an impressive lineup of stars to deliver unforgettable performances.
Olamide, affectionately called “Baddest” by fans, captivated the audience with back-to-back hits from his extensive catalog, including fan favorites like Melo Melo and Duro Soke.
The night turned emotional when Zlatan Ibile joined Olamide on stage and knelt in homage, a moment that resonated deeply with the crowd.
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The festival also showcased the generational impact of Olamide’s artistry.
Rising stars like Lil Kesh, Young Jonn, and Pheelz, who credit Olamide as a mentor, joined him on stage for a nostalgic display of talent.
Bella Shmurda, Fireboy DML, and Wande Coal also made show-stopping appearances.
A highlight of the night was the powerful duet between Olamide and Wande Coal on their hit song Kpe Paso.
Afrobeats royalty turned out in full force to support Olamide. Icons like Tiwa Savage, Phyno, Peruzzi, and Iyanya performed alongside emerging stars such as Magixx, Omah Lay, Orezi, Khaid, and Lojay, making the event a celebration of the genre’s past, present, and future.
CKay added extra flair by joining Olamide for a vibrant performance of their collaboration, Wahala, while Tiwa Savage brought her signature energy to the stage, keeping fans on their feet.
Backstage, entertainers Tunde Perry and Farulee added a dose of humor, further elevating the night’s excitement. Flytime Music Festival 2024 was more than a concert; it was a testament to the unifying power of music and a celebration of the global dominance of Afrobeats.
Nigerian music sensation Davido was recently seen engaging warmly with Bose Ogulu, the mother and manager of Grammy-winning artist Burna Boy, at Tony Elumelu’s exclusive all-white party in Lagos.
The event, hosted by the prominent entrepreneur and philanthropist, gathered a star-studded assembly of celebrities, business leaders, and influencers.
The interaction between Davido and Ogulu drew significant attention, especially considering the previously reported tensions between Davido and Burna Boy.
Their cordial exchange at the event has sparked discussions among fans and observers, suggesting a possible easing of past disagreements.
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The all-white party, known for its elegance and high-profile guest list, featured performances from top Nigerian artists, including Davido and Burna Boy. Their individual performances were among the highlights of the evening, showcasing the unity and vibrancy of the Nigerian music industry.
Tony Elumelu’s gatherings are renowned for bringing together diverse talents and fostering a spirit of collaboration. The presence of both Davido and Burna Boy’s mother at the same event underscores the influential role such occasions play in bridging gaps within the entertainment community.
As videos and images from the event circulate on social media, fans express optimism about the potential reconciliation between the two music giants. Many hope that this encounter signifies a new chapter of collaboration and mutual respect in the Nigerian music scene.
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Several children lost their lives, and many others were injured in a tragic incident at a funfair in Ibadan, a city in south-west Nigeria.
The event, which was advertised as free entry, attracted a massive crowd, resulting in a crush as attendees struggled to gain access.
Eyewitnesses reported that over 5,000 children gathered at the venue, located at the Islamic High School Basorun. The tragedy unfolded when the main organisers arrived to begin the event. While the exact sequence of events leading to the crush remains unclear, the situation escalated into chaos, leaving scores injured.
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The Oyo state government confirmed the incident, stating that victims had been rushed to various hospitals across Ibadan for treatment. In a statement, they acknowledged “multiple loss of lives and injuries.” Authorities have urged concerned parents to check local hospitals for their children’s whereabouts.
The devastating event has left the community in shock, with residents mourning the lives lost in what should have been a joyous occasion. Investigations are expected to shed light on how the situation spiraled out of control.
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