Entertainment
Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth
By Edozie Obasi-Eze
Sprite, a refreshing brand from the stable of Coca-Cola, has announced the launch of its new campaign, Sprite Limelight, which seeks to reignite life of purpose and aspiration for the youth, offering them encouragement at the tip of the heat by soothing them through music.
The new music program is in sync with Sprite’s new global brand narrative, ‘Heat Happens’, which positions the brand as the drink that helps people cool-down in the face of everyday heated moments.
A statement from Coca-Cola on Tuesday describes it as “one musical starting point reinterpreted through different creative and cultural lenses and was released for public consumption via streaming platforms.”
Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, said, “Sprite Limelight seeks to help keep the youths clear-headed, encouraging them not to lose themselves to the heat of the world during their discovery stage.”
She stressed that Sprite would connect with music fans through music that speaks to the heat in their lives, as the platform would have music from fearless artistes who take on the heat, using their creativity to make music that fans love, which speaks to them to create refreshing moments of clarity.
“Heat is the occasion. Sprite is the solution. And music is the connection”, she asserted.
READ ALSO: Buhari pledges ”better life” for Nigerian judges
It was gathered that Sprite Limelight is a global music program produced in collaboration with a diverse collection of international musical talents and anchored by Grammy-winning producer, Mercury Prize Winner, and BRIT Award nominee, James Blake. The Sprite Limelight song dropped on July 29 across various streaming platforms.
In Nigeria, Sprite Limelight is headlined by the popular Omah Lay, Nigerian singer, songwriter and social sensation whose self-produced track ‘Bad Influence’ garnered viral status; and who remains a teen sensation across the country.
With Omah Lay leading the Nigerian front alongside two other global music stars, the campaign seeks to inspire Nigerians and young artistes with fresh perspectives, music, and experiences, vocalizing the brand’s resolve to help Gen. Zs not to lose their cool to the heated moments of everyday life.
Other global artistes on the campaign include American rapper, Coi Leray who has previously worked with Nikki Minaj; and prolific singer Hua Chenyu, from China, whose unique fusion of C-Pop and rock sold out shows in Olympic-sized stadiums in minutes, with all artistes selected for their authentic and unique styles.
On the Sprite Limelight project, Omah Lay expressed excitement and optimism around the work done to deliver an amazing sound and experience to the Nigerian audience. “It means a lot to me to be part of the Sprite Limelight Program, an incredible opportunity for me to share my culture with the world. I feel blessed to stand among these other amazing artistes to bring something refreshing and positive to the world; big Shout out to James Blake for masterminding the music, absolute Legend!”, he remarked.
With James Blake providing a central hook and lyric narrative, rooted in the core Limelight philosophy of keeping life’s heat at bay, three other distinctive global artists, who in turn had taken the hook and used it to inspire and create their own completely original songs.
It was gathered that the original content will be available on both YouTube and Spotify, as individual tracks and in the form of artistic documentary-style music films. These immersive “Heat Confessionals”, that shine a light on the artistes’ stories overcoming their own moments of heat through their iconic music, as well as artiste curated playlists for their fans, will be created on different music streaming services worldwide.
Sprite Limelight was created in partnership with Universal Music Group for Brands as the key content creator.
Nollywood actress and filmmaker, Ruth Kadiri, has debunked reports circulating on social media claiming that she died in an accident.
Kadiri addressed the viral rumour on Sunday in a video shared on her Instagram page, assuring fans that she is alive, safe and was not involved in any accident.
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The actress expressed sadness over the reports, particularly the number of social media accounts allegedly created to circulate the false claim.
Appealing to her followers, Kadiri urged them not to engage with the pages spreading the rumour but to report them.
She said, “Please note that I am alive. I did not have any accident, and I am safe.”
The actress further expressed concern over what she described as the disturbing lengths some people go to on social media to hurt others.
“I am alive!! Please help me report. Please, I’m begging you, help me report it!! Any page that carries such news,” she said.
Kadiri added that she was saddened by the false reports and appealed to those behind them to leave her alone.
The actress’ clarification comes amid the continued spread of fake death reports involving celebrities and other public figures across social media platforms.
Controversial social media commentator, Martins Vincent Otse, popularly known as VeryDarkMan (VDM), has reacted to reports that Nollywood actress Regina Daniels has allegedly returned to the home of her husband, Senator Ned Nwoko, following their recent marital controversy.
Otse made his position known in a video shared on his Facebook page on Saturday, where he questioned the reported return and recalled the backlash he received from some Nigerians during the earlier controversy involving the actress and her husband.
SEE MORE: Ned Nwoko Allegedly Arrests Regina Daniels’ Best Friend
VDM said he wanted to see those who previously criticised him return to make posts about the latest development, recalling that he had been insulted and accused of hating women.
He also questioned claims that Regina Daniels returned because of her children.
“Some are saying she only went back because of her children. Didn’t she see the children when she left? Why didn’t she care so much about them then?”
The social media commentator further questioned whether Regina would have returned if Ned Nwoko were not a wealthy man.
“If Ned Nwoko Were A Poor Man, Would She Come Back?”
VDM also suggested that Regina may have returned after realising that life outside the marriage was not what she expected.
“She Saw That There Was Nothing Outside, That’s Why She Came Back.”
In another post accompanying his reaction, Otse wrote: “As seen on social media Regina Daniels is back home to SEN NED NWOKO… or rather PA NED according to emotional Nigerians then.”
However, the report of Regina Daniels’ return has not been independently confirmed by the actress or Ned Nwoko.
See video below
Sean “Diddy” Combs could be released from prison earlier than previously expected after his projected release date was moved forward again.
According to the latest listing from the U.S. Federal Bureau of Prisons, the 56-year-old music mogul is now projected to leave the Federal Correctional Institution in Fort Dix, New Jersey, on February 5, 2028.
The latest adjustment moves his projected release date forward by more than two weeks from the previously listed date of February 20, 2028.
READ ALSO: Jay-Z Accused Of Raping 13-Year-Old Girl In Civil Suit Linked To Diddy Case
Combs’ release date has reportedly been revised several times since he began serving his 50-month federal prison sentence in October 2025.
His initial projected release date was June 2028 before subsequent changes moved it forward to April, February and January. It was later adjusted to February 20, 2028, before the latest change to February 5.
The reason for the repeated changes remains unclear.
The Federal Bureau of Prisons has previously said it does not comment on individual inmates’ confinement conditions, release plans or the reasons behind changes to projected release dates, citing privacy, safety and security concerns.
Diddy’s Prison Sentence
Combs is serving his sentence after a federal jury found him guilty in 2025 on two counts of transporting individuals across state lines for prostitution.
However, he was acquitted of the more serious charges of racketeering conspiracy and sex trafficking.
A judge subsequently sentenced the rapper and entertainment executive to four years and two months in prison, followed by five years of supervised release.
Reported Altercation at Fort Dix
The latest release-date adjustment comes weeks after reports that Combs was involved in an altercation with another inmate at the New Jersey prison.
Reports cited by the Daily Mail alleged that Combs and the inmate initially pushed each other before punches were exchanged. Guards reportedly intervened, and Combs was subsequently placed in solitary confinement.
Prison officials have not publicly confirmed the details of the alleged incident.
Combs’ representatives have previously denied reports that he violated prison rules, maintaining that the Bad Boy Entertainment founder was focused on sobriety, self-discipline and personal growth while serving his sentence.
For now, the Bureau of Prisons lists February 5, 2028, as Combs’ projected release date.
However, the date could still change.
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