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Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth

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Sprite, Omah Lay Embrace in All-New Music Format to Inspire Youth

By Edozie Obasi-Eze

Sprite, a refreshing brand from the stable of Coca-Cola, has announced the launch of its new campaign, Sprite Limelight, which seeks to reignite life of purpose and aspiration for the youth, offering them encouragement at the tip of the heat by soothing them through music.

The new music program is in sync with Sprite’s new global brand narrative, ‘Heat Happens’, which positions the brand as the drink that helps people cool-down in the face of everyday heated moments.

A statement from Coca-Cola on Tuesday describes it as “one musical starting point reinterpreted through different creative and cultural lenses and was released for public consumption via streaming platforms.”

Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, said, “Sprite Limelight seeks to help keep the youths clear-headed, encouraging them not to lose themselves to the heat of the world during their discovery stage.”

She stressed that Sprite would connect with music fans through music that speaks to the heat in their lives, as the platform would have music from fearless artistes who take on the heat, using their creativity to make music that fans love, which speaks to them to create refreshing moments of clarity.

“Heat is the occasion. Sprite is the solution. And music is the connection”, she asserted.

READ ALSO: Buhari pledges ”better life” for Nigerian judges

It was gathered that Sprite Limelight is a global music program produced in collaboration with a diverse collection of international musical talents and anchored by Grammy-winning producer, Mercury Prize Winner, and BRIT Award nominee, James Blake. The Sprite Limelight song dropped on July 29 across various streaming platforms.

In Nigeria, Sprite Limelight is headlined by the popular Omah Lay, Nigerian singer, songwriter and social sensation whose self-produced track ‘Bad Influence’ garnered viral status; and who remains a teen sensation across the country.

With Omah Lay leading the Nigerian front alongside two other global music stars, the campaign seeks to inspire Nigerians and young artistes with fresh perspectives, music, and experiences, vocalizing the brand’s resolve to help Gen. Zs not to lose their cool to the heated moments of everyday life.

Other global artistes on the campaign include American rapper, Coi Leray who has previously worked with Nikki Minaj; and prolific singer Hua Chenyu, from China, whose unique fusion of C-Pop and rock sold out shows in Olympic-sized stadiums in minutes, with all artistes selected for their authentic and unique styles.

On the Sprite Limelight project, Omah Lay expressed excitement and optimism around the work done to deliver an amazing sound and experience to the Nigerian audience. “It means a lot to me to be part of the Sprite Limelight Program, an incredible opportunity for me to share my culture with the world. I feel blessed to stand among these other amazing artistes to bring something refreshing and positive to the world; big Shout out to James Blake for masterminding the music, absolute Legend!”, he remarked.

With James Blake providing a central hook and lyric narrative, rooted in the core Limelight philosophy of keeping life’s heat at bay, three other distinctive global artists, who in turn had taken the hook and used it to inspire and create their own completely original songs.

It was gathered that the original content will be available on both YouTube and Spotify, as individual tracks and in the form of artistic documentary-style music films. These immersive “Heat Confessionals”, that shine a light on the artistes’ stories overcoming their own moments of heat through their iconic music, as well as artiste curated playlists for their fans, will be created on different music streaming services worldwide.

Sprite Limelight was created in partnership with Universal Music Group for Brands as the key content creator.

Entertainment

JUST IN: Veteran Actor Olu Jacobs Dies at 84

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Veteran Nigerian actor and film executive, Oludotun Baiyewu Jacobs, popularly known as Olu Jacobs, has died at the age of 84.

His death was announced by his son, Olusoji Jacobs, in a statement shared on Instagram on Wednesday, September 16, 2026.

The family described the late actor as “The Lion of Lufodo” and appealed to bloggers and social media influencers to respect their privacy as they mourned his passing.

SEE ALSO: Shock as Eagle Online Publisher Dotun Oladipo Dies Suddenly at 56

“It is with gratitude to God for a life well lived and fought, that we announce the passing of our dear husband, father, grandfather and uncle. The Lion of Lufodo,” the statement read.

The family identified him as Oludotun Baiyewun Jacobs, MFR, and gave his dates as July 11, 1942, to September 16, 2026.

Jacobs was one of Nigeria’s most recognised veteran actors, with a career spanning theatre, television and film.

 

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What New York Mayor Zohran Mamdani and Ayra Starr’s Link-Up Says About Afrobeats’ Global Influence

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Afrobeats star Ayra Starr’s meeting with New York City Mayor Zohran Mamdani has ignited attention online, but beyond the photo ops, the public is wondering what that stunt says about the music industry, particularly Afrobeat, and the Nigerian’s career.

Many are of the view, going by the fan reactions, that the encounter highlights the growing cultural influence of Nigerian music on the global stage.

Ayra Starr shared photographs of herself with Mamdani on Instagram on Thursday CC, captioning the post, “Mr Mamdani 🙏🏾.”

The pictures showed the singer and the mayor smiling, laughing and pointing at each other in a relaxed setting.

Adding to the curiosity was the music accompanying the post — Ayra Starr’s “Midnight in New York.

SEE ALSO: ‘I’ll Control Him’ — Ayra Starr Reveals What Happens If She’s Richer Than Her Partner

Released in August 2026 as part of her third studio album, Starrgirl, the song carries a strong connection to the city in both its title and inspiration.

Ayra has spoken about the personal experience behind the track, linking it to her experience of being in New York and the sense of independence that came with living away from home. That detail has made the Mamdani photograph particularly intriguing.

A Nigerian singer posting a picture with the mayor of New York while her New York-themed song plays in the background creates an obvious cultural connection.

However, there is currently no confirmation that “Midnight in New York” was the reason for the meeting or that the song and the mayor’s appearance were part of a planned collaboration.

From Nigerian Breakthrough to Global Star

The moment also reflects just how far Ayra Starr has travelled in her career.

She emerged prominently after joining Mavin Records, releasing her self-titled debut EP in 2021 before following it with 19 & Dangerous. Songs such as “Away,” “Ija,” “Sare,” “Bloody Samaritan” and “Rush” helped establish her identity and build an increasingly international audience.

“Rush” became one of the defining songs of her early career, pushing her beyond Nigeria and strengthening her profile among international listeners.

She continued that momentum with songs including “Sability,” “Commas” and “Rhythm & Blues,” while her second album, The Year I Turned 21, showed a more mature side of her artistry.

Her international collaborations have further expanded that reach. Her music has increasingly brought together Afrobeats, R&B and global pop influences, allowing her to compete for attention in a music industry where African artists are no longer viewed simply as regional acts.

Her 2026 album Starrgirl represents another stage in that evolution, bringing together Afrobeats, Afropop, R&B and other global sounds, with collaborations involving major international and African artists.

Why the Mamdani Moment Matters

New York occupies a unique position in global culture. It is one of the world’s most influential cities in music, fashion, entertainment and politics, while also being home to a large African and Nigerian diaspora.

For Ayra Starr, therefore, being publicly associated with the city’s mayor carries significance beyond a celebrity photograph.

It demonstrates how Nigerian artists are increasingly becoming part of cultural conversations in major international cities.

Watchers note that Afrobeats has undergone a similar transformation. What was once largely identified with West African audiences now commands international streaming audiences, global collaborations, major festival stages and attention from some of the world’s biggest entertainment markets.

Ayra Starr’s career is a reflection of that shift.

More Than a Viral Photograph

The online reaction to the photographs was largely playful and celebratory.

Fans described the pair as “two icons,” while others joked about asking Mamdani for a freestyle and declared that “NYC belongs to Ayra now.

One follower jokingly wrote, “Tell Mr Mamdani to give us a freestyle.”

Another described the encounter as “When two icons link up.”

The song itself became part of the conversation, with one fan joking that Mamdani had “heard Midnight in New York.”

Another declared: “NYC belongs to Ayra now sorry mr Mayor.”

Other fans celebrated Ayra Starr’s continued rise, with comments such as “Star girl season,” while another described Ayra and Mamdani as “Two beautiful personalities.”

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Regina Daniels Did Not Reconcile With Ned Nwoko — Mother Clarifies

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Nollywood actress Regina Daniels has not reconciled with her estranged husband, Delta North Senator Ned Nwoko, her mother, Rita Daniels, has clarified.

Rita made the clarification after Regina’s recent visit to Nwoko’s residence sparked widespread speculation on social media that the estranged couple may have settled their differences.

According to her mother, Regina visited the senator’s residence solely because she was invited to see her children, and the visit should not be interpreted as a reunion between the two.

RELATED NEWS: VDM Reacts as Regina Daniels Reportedly Returns to Ned Nwoko (Video)

“It is well, my dear. She was invited to see her children; that was what happened. Thanks a lot for your support and concern,” Rita said during an Instagram conversation with actor Uche Maduagwu.

The visit came months after the highly publicised marital crisis between Regina and Nwoko, during which both parties made allegations against each other.

Nwoko had accused the actress of drug addiction and alleged that she damaged his property. Regina, on the other hand, accused the lawmaker of creating a false narrative aimed at damaging her reputation and alleged that he had attempted to isolate her from her loved ones.

Regina had also claimed that her relationship with Nwoko was never legally formalised.

Visit sparks fresh speculation

The controversy resurfaced after a video of Regina at Nwoko’s residence circulated online.
Her appearance triggered mixed reactions from Nigerians and some celebrities who had previously supported her during the marital crisis.

While some social media users concluded that the actress had reconciled with the senator, others speculated that she was pregnant with his child.

The development also drew a reaction from actor Stanley “Stanley Ontop” Ajemba, who had publicly supported Regina during the dispute. Ajemba questioned her decision to return to Nwoko’s residence and expressed frustration that she had not informed him about the visit.

He subsequently said he would no longer intervene in disputes involving the estranged couple.

Rita’s latest clarification is consistent with an earlier statement by Regina’s sister, Destiny Daniels, who said the actress had been permitted to visit her children and remained single.

Destiny also dismissed pregnancy speculation, saying changes in Regina’s appearance were due to weight gain.

Regina Daniels and Ned Nwoko held their traditional marriage ceremony in Aniocha Local Government Area of Delta State on May 26, 2019..

They have two sons, Munir, born in 2020, and Khalifa, born in 2022.

For now, Regina’s mother maintains that the actress’s visit was about seeing her children and did not signify a reconciliation with the senator.

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