Maritime
Sifax Group rebrands, unveils new identity
Yemie ADEOYE
LAGOS-SIFAX Group, one of the fastest growing multinational corporations with diverse interests in maritime, aviation, haulage & logistics, oil & gas and hospitality, has launched a new brand identity as part of the company’s efforts at repositioning the brand for its next growth phase.
The strategy behind the new identity, which was unveiled to the media in Lagos, is to achieve a very strong corporate brand, SIFAX Group, which will deliver superior customer experience across all its subsidiaries.
L-R: Mr. Mike Owope, Executive Director, SIFAX Off Dock Nigeria Limited; Mr. John Jenkins, Managing Director, Ports & Cargo Handling Services Limited; Mr. Markus Brinkmann, Managing Director, SIFAX Shipping Company Limited; Mrs. Afolashade Afolabi, Chairman, SIFAX off dock Nigeria Limited; Mr. Rizwan Kadri, Chief Operating Officer, Skyway Aviation Handling Company Limited (SAHCOL) and Dr. Fola Rogers, Executive Secretary to the Djibouti Honorary Consul in Nigeria, at the media launch of the SIFAX Group new brand identity, in Lagos
Speaking at the event, the Group Executive Vice Chairman of the company, Dr. Taiwo Afolabi, who was represented by the Managing Director, SIFAX Shipping Company Limited, Mr. Markus Brinkmann, said the brand was transiting to a global one and needed a strong brand identity to compete on the global stage.
“The consensus about our performance and impact on the Nigerian business environment is that we have done very well. With interests across maritime, aviation, haulage & logistics, oil & gas, hospitality, among others, SIFAX Group has carved a unique niche for itself. With various diverse opportunities emerging globally, we felt the need to launch a new identity that signifies our global business intentions and ambitions.
“This identity, among other reasons, would bring uniformity to our image as a company across all our subsidiaries, improve our service delivery and establish our brand as a force to reckon with in all our areas and countries of operations.”
In his remarks, the Executive Director, Dr. Phil Ofulue, noted that the rebranding is the end-product of the business re-engineering of the company, which was designed to reposition its business practises, processes and procedures for the ultimate satisfaction of the customers.
While providing insights into the new corporate logo, the Corporate Affairs Manager, SIFAX Group, Mr. Olumuyiwa Akande, said the choice of the bold fonts and colours (orange and grey) convey the message of a brand that is bold, solid, strong, friendly and determined to meet and exceed customer’s expectations.
He said: “All the logos (corporate and sub-brands) have been carefully designed to signify our ambitions and the future business plans. The orange colour signifies warmth and friendliness while the grey colour communicates calmness — a brand that is not under pressure. We have implicit belief in our competence, ability and commitment to deliver on our brand promise.
“The colour scheme of our subsidiary brand logos also communicates their individual brand promise as well. These include trust, authority, professionalism, dependability, determination and organisation, among others. It’s also worthy of mentioning that at the heart of our rebranding strategy is the drive to satisfy the customer.”
The Honourable Minister of Marine and Blue Economy, Adegboyega Oyetola has deposited three Instruments of Accession to IMO Conventions signed by President Bola Ahmed Tinubu with the global body.
He did so on Tuesday, at the headquarters of the International Maritime Organization (IMO), which acts as the repository for these conventions.
This move, coming a few weeks after Nigeria declared its intention to contest election for a seat on the IMO Council, is expected to enhance Nigeria’s maritime governance and align its practices with international standards, promoting maritime safety, security, and environmental protection.
Shortly after the presentation ceremonies, Oyetola informed the IMO Secretary General, Arsenio Dominguez, of the President’s commitment to ensuring that Nigeria aligns with international maritime standards regarding maritime safety, security, and sustainable marine practices.
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He also called on the IMO to extend technical support to Nigeria.
In his words, “These instruments, duly acceded by His Excellency, the President of the Federal Republic of Nigeria, signify Nigeria’s continued commitment to aligning with international maritime standards, ensuring maritime safety and security, and promoting sustainable marine practices.
“We hereby request tailored technical cooperation under the Integrated Technical Cooperation Programme (ITCP) to enhance Nigeria’s compliance with IMO conventions and improve our maritime governance and implementation of the instruments we submitted today.”
On his part, Dominguez, acknowledged with appreciation the formal deposition of the Instruments of Accession, stating that it underscores Nigeria’s steadfast commitment to aligning with global maritime standards.
“I congratulate Nigeria for its exceptional efforts in acceding to these six critical IMO instruments. I encourage continued momentum by securing presidential assent to additional key conventions. We at the IMO remains fully committed to supporting Nigeria through technical cooperation and capacity-building initiatives to ensure the successful implementation of these instruments,” he stated.
The instruments Oyetola handed over to Dominguez include the instrument of accession to the 2005 Protocol to the Convention for the Suppression of Unlawful Acts against the Safety of Fixed Platforms Located on the Continental Shelf (SUA Protocol 2005), the instrument of accession to the International Convention on Standards of Training, Certification, and Watchkeeping for Fishing Vessel Personnel (STCW-F), and the instrument of accession to the Protocol Relating to Intervention on the High Seas in Cases of Pollution by Substances Other Than Oil (Intervention Protocol 1973).
It was gathered that three other Instruments of Accession signed by President Tinubu are undergoing further steps to complete the processes for their deposit.
Funds accrued under the Cabotage Vessel Financing Fund (CVFF) are intact and currently held with the Central Bank of Nigeria (CBN) under the Single Treasury Account (TSA).
This assertion was made by the Nigerian Maritime Administration and Safety Agency (NIMASA), in a statement in Lagos on Tuesday.
The clarification became necessary to address “a misleading publication alleging that funds have disappeared from the CVFF account”.
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The statement reads, in part, “The report of a missing money is both misleading and false.
“For the record, the Cabotage Vessel Financing Fund, securely held in the NIMASA account at the Central Bank of Nigeria (CBN), remains intact. There has been no disappearance of funds, and no illegal transactions, as the article suggests. This misinformation is a figment of the authors imagination, aimed at undermining NIMASA’s integrity, and mislead the public about the Agency’s operations.
“The Management of NIMASA will ensure that the CVFF is utilised in line with its statutory purpose. NIMASA Director General, Dr Mobereola has assured stakeholders of the safety of funds under the CVFF.”
The statement cited the DG thus, “Let us be clear that the CVFF account at the Central Bank of Nigeria is safe, intact, and secure. We at NIMASA will continue to manage it with the utmost responsibility, and there are no irregularities or illegal activities surrounding the funds. I urge the public to disregard this false narrative and to continue trusting the Agency’s ability to uphold the integrity of Nigeria’s maritime sector”.
It was gathered that the CVFF is a fund established under section 42 of the Coastal and Inland Shipping (Cabotage) Act 2003 to promote the development of indigenous ship acquisition capacity and to provide credit facilities to local maritime operators.
The NIMASA, assured of its commitment “to transparency, accountability, and the advancement of Nigeria’s maritime sector.”
Edo State Governor, Senator Monday Okpebholo appears eager to deliver the dividends of democracy to his constituents.
This is discernible from the frenzy of activities being witnessed in his first few days on the job, including dissolution of boards, constitution of investigative panels, flagging off of infrastructure projects, among others.
In the bid to address the perennial road traffic congestion negatively impacting economic and social activities in Benin City, the state capital, Gov Okpebholo on Wednesday flagged off the construction of a flyover bridge.
Biztellers reports that the flyover bridge around the popular Ramat Park in the city centre is the first of such in the history of Edo State.
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The Edo State Government made the disclosure in its verified handle on micro-blogging site, X, on Wednesday.
It wrote, “Traffic decongestion: Gov Okpebholo flags off first flyover in Edo.
“Edo State Governor, Sen. Monday Okpebholo has flagged off the construction of a flyover bridge at Ramat Park, Benin City, the State Capital, as part of immediate efforts to reduce traffic congestion in the city.”
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