Business
‘ADVAN Awards’ evaluation, selection process, built on global best practice’
By Edozie Obasi-Eze
The Advertisers Association of Nigeria, ADVAN has said that both evaluation and selection processes of the 2021 ADVAN annual awards, billed for November 21, in Lagos, meet global best practice and standard.
A statement from the Executive Secretary of ADVAN, Ediri Ose-Ediale revealed that the awards, now in its 10th edition, is the most celebrated event in the Nigeria’s marketing communications industry.
She averred that the ADVAN Awards are only presented after a transparent and thorough evaluation process based on laid down best practice parameters.
She said, “The Judging Panel comprises the most respected members of the marketing communications profession. An ADVAN award is not just given, it is earned.”
The theme for this year’s ADVAN Awards for Marketing Excellence West Africa is “Future Fit Marketing” and the event will be held at Muson Center, Onikan, Lagos.
The keynote speaker for the 2021 awards ceremony is Adia Sowho, Chief Marketing Officer, MTN Nigeria, while Tokologo Phetla-Creator ‘Christopher’ Artificial Intelligence Software will serve as Special Contributor.
In the statement, Ose-Ediale also announced some of the new categories to include the Indigenous Brand of the year, Legacy Brand of the Year as well as the Marketing Professional of the Year.
According to her, the ADVAN Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.
“Through the awards, ADVAN promises to highlight the fundamental position marketing holds in business and wealth creation,” she added.
Chairman of the Judging Panel for the 2021 edition is Prof Abigail Ogwezzy-Ndisika, Chevening Scholar, Department of Mass Communication, University of Lagos.
Other members include Tolulope Medembe, Aster Integrated Marketing Limited, Dolapo Ogunbambo, Media Perspectives, Victor Jolaoso, Nigerite Ltd, Michael Okolo, School of Media and Communication, Pan-Atlantic University, and Angela Ukara-Makinwa, Melvic Gold Communications.
Meanwhile, the body also announce the members of the Planning Committee to include Emmanuel Oriakhi, Marketing Director Nigeria Breweries Plc-Chairman Planning Committee, Ediri Ose-Ediale-Executive Secretary, ADVAN, Ehis Emokhare-ADVAN Publicity Secretary, Obum Okoli-ADVAN Treasurer, Onyinye Nwachukwu-Stanbic IBTC, and Osamienwenfan (Mimi) Edokpolo-Unilever Plc.
Others are Dorcas Mashingil-Guinness Nigeria Plc, Abigail Okala- 7Up Bottling Company, Adeola Ogunlabi-Redstar Express, Abiodun Durosanya-Rite Foods Ltd, Hilda Dimgba –Eko Supreme Resources, Samuel Akinrinmsi-HPZ, Aramide Ayeni-Tolaram Group and Nnnenna Onoh-GSK.
The Categories to be awarded this year include Brand of the year, Peoples Brand of the Year, Marketing Professional of the Year, Innovation, Campaign of the year, Digital & Social Media Marketing, Legacy Brand, Indigenous Brand of the Year, Consumer Promotions, CSR, Experiential Campaign of the Year, New Brand/Brand Extension/Revitalization, Brand Manager of the Year, Future Leader of Marketing and Brand Journalist of the year.
Business
CSOs Urge Further Reduction Of Pump Prices Of Petrol
Following the marginal reduction of the pump prices of premium motor spirit (PMS) by the Dangote Petroleum Refinery and the Nigerian National Petrol Company Limited (NNPC Ltd), civil society groups have reacted by calling for further downward review.
Recall that the Dangote Petroleum Refinery had announced a partnership with MRS Oil and Gas to offer petrol at N935 per litre at retail outlets, while it reviewed the ex-depot price from N970 to N899.50 per litre.
The move, saw state oil major, the Nigeria National Petroleum Company peg its retail prices at N965/litre.
ALSO READ: Dangote Partnership: MRS Urges Nigerians To Insist On N935/Litre Petrol Price Nationwide
However, the civil society groups are of the opinion that the price reduction, fall short of expectations.
According to the Chairman, Centre for Accountability and Open Leadership, Debo Adeniran, the reduced price of N935/litre was still expensive and unsatisfactory.
He pointed out that petrol was just one of the products coming out of crude and that both government and private business could still give out free petrol to citizens while making huge profits from the other products.
In his words, “Well, we believe that if NNPC and the private sector actually give out PMS for free, they will still not run their business at a loss, because the other derivatives of petroleum products can still serve them, and can still make them to break even. So, even at that N900 and something, it’s still expensive.
“Dangote has kind of mooted the idea that it could drop to as low as N650. And if he has mulled this, then it means that it is the state, it is the NNPC that will have been the clog in the wheel of such progress. And you know also that we expected that fuel prices, especially PMS prices, will drop below N200 when Dangote was expected to come on stream.
“So, it’s unfortunate that we are still talking about over N900 and they want us to jump up and rejoice for that. That is not satisfactory. They should just let us see the breakdown of their production cost and why it’s still there. I mean, there are countries like Libya under Gaddafi that gave out PMS for free and they didn’t run anything at any loss. So, I believe that it can still go further down.”
On his part, the Executive Director of the Civil Society Legislative Advocacy Centre, Ibrahim Rafsanjani, commended the reduction of fuel prices by the NNPC and Dangote, but said the government could still reduce the price.
“Dangote’s own is about N899 or something like that. Well first and foremost, we are happy that there is a little reduction in the prices. But also based on analysis and based on facts and evidences, we believe that it is possible for the Nigerian government to further reduce the prices.
“Because if a private company can reduce the price and it still makes profit, we wonder why government-owned enterprises cannot really pity its citizens,” he said.
Business
Non-Oil Sector Fuels Nigeria’s Q3 2024 GDP Growth, Says CBN
The Central Bank of Nigeria (CBN) has announced a significant growth in the country’s economy, with a 3.46% increase in gross domestic product (GDP) in the third quarter of 2024.
This marks the third consecutive quarter of expansion, up from 3.19% in Q2 2024 and 2.54% in Q3 2023.
According to the newly published Q3 economic report, Nigeria’s GDP output rose to ₦20.115 trillion, reflecting a notable improvement from ₦18.285 trillion in the previous quarter.
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The CBN attributed this growth primarily to the performance of the non-oil sector, which grew by 3.37% compared to 2.80% in Q2 2024.
The report highlighted transportation, crop production, and other sub-sectors such as financial & insurance services, information & communication, trade, and real estate as major contributors to the expansion.
The non-oil sector accounted for 3.18 percentage points of the total growth rate.
“The expansion of the non-oil sector was driven by the performance of the financial & insurance, information & communication, crop production, trade, transportation & storage, and real estate sub-sectors,” the report stated.
Despite the economic growth, challenges persist. Inflation, particularly in food prices, remains a significant concern, standing at 39.93% as of November 2024.
Rising food and energy costs have also impacted transportation expenses, with intercity bus fares increasing by 20.23% year-on-year to ₦7,117.17 in July 2024, according to the National Bureau of Statistics.
Furthermore, the cost of petroleum, now exceeding ₦1,000 per litre, has driven up logistics and transportation expenses, adding pressure to households and businesses alike.
The CBN acknowledged these challenges, noting that the growth was achieved despite headwinds such as high inflation and rising operational costs.
Enhanced security measures in the Niger Delta have boosted domestic crude oil production, while restrictive monetary policies have helped moderate inflation in some areas.
“The growth recorded in the country is a result of continued efforts to improve the business environment, streamline cumbersome business processes, and deepen the quality of business infrastructure,” the CBN noted.
However, the report comes amid concerns over businesses exiting Nigeria due to persistent economic challenges.
Business
CSR: Asharami Synergy Donates Furniture To Gaskiya Junior School
Asharami Synergy, a leading downstream energy solutions provider, has demonstrated its commitment to community development and education by donating essential furniture to Gaskiya Junior School in Ijora, Lagos, Nigeria.
Biztellers reports that the social responsibility initiative was executed in collaboration with Sahara Group Foundation – the social impact vehicle of global energy conglomerate, Sahara Group.
It was gathered that the initiative is part of Asharami Synergy’s ongoing efforts to support education in communities.
The donation includes classroom desks and chairs for the JSS1 classes.
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CEO of Asharami Synergy, Nomnso Dike, said the project will create a more comfortable and functional learning environment and enhance student performance.
“We are delighted at the opportunity to support the attainment of Sustainable Development Goal (SDG) 4, which focuses on ensuring inclusive and equitable quality education. It has been a privilege to collaborate with the management and students of Gaskiya Junior School to deliver this project, and we look forward to future opportunities to enhance academic performance in this historic institution,” Dike said.
According to him, Asharami Synergy’s education-focused social impact initiatives have benefitted over 10,000 individuals. They focus on building capacity and providing the resources necessary to help students learn and grow sustainably.
“Education is the foundation of a brighter future, and at Asharami Synergy, we believe that every child deserves a learning environment that inspires and empowers them” he noted, adding, “This donation is not just about providing furniture; it’s a reminder to the students that their dreams are valid, and we are committed to helping them achieve their goals.”
Vice Principal Academic of Gaskiya Junior School, Sola Oladokun, commended Asharami Synergy for the donation, noting that it would inspire students to perform better with “increased concentration and fewer distractions”.
“These desks and chairs are a game-changer for our students. It’s heartwarming to see their excitement, and as teachers, we are equally thrilled because this will make teaching and learning more effective. We are incredibly grateful to Asharami Synergy and Sahara Group Foundation for this thoughtful intervention,” she added.
Two representatives of the students, Akin Moses and Chukwudi Gift, at the event said the donation would increase their “desire to dream bigger and concentrate better during lessons”.
Also speaking at the commissioning, COO at Asharami Synergy, Adekanmi Adesola, said, “What started as an opportunity to support the communities that host our operations has now come full circle. This donation directly impacts the lives of these students, and we are proud to bring smiles to the faces of the students and teachers.”