Connect with us

Sports

GTI’s Strategic Impact On NPFL

Published

on

 

The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm.

However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.

Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.

ALSO READ: NWFL Lauds Edo Queens’ Semifinal Berth In CAF Women’s Champions League Qualifiers

As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.

One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.

The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.

Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.

On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.

The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.

GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.

One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria.

Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.

Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.

The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.

As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.

Sports

Sanwo-Olu Pledges Full Support as Lagos Prepares to Host 2026 CAF Awards

Published

on

Lagos State Governor Babajide Sanwo-Olu has pledged the state government’s full support for the successful hosting of the 2026 Confederation of African Football (CAF) Awards.

Sanwo-Olu gave the assurance on Sunday after meeting with a CAF delegation led by Dr Christian Emeruwa, Project Lead for the CAF Awards and CAF General Assembly.

The governor said his administration would pay particular attention to security, logistics, branding and venue access to ensure a memorable experience for participants and visitors.

RELATED NEWS: FIFA, CAF Move to Halt NFF Elections as Football Crisis Deepens

In a statement shared on his social media account, Sanwo-Olu said, “Meeting with the CAF delegation, led by Dr Christian Emeruwa, Project Lead for the CAF Awards and CAF General Assembly, I assured them of our full support, with particular attention to security, logistics, branding and venue access.”

He described Lagos as a city with the energy and capacity to host major international events.

“Lagos is a city of talent, culture, enterprise and youthful energy,” the governor said.

He added, “We look forward to welcoming football leaders, stakeholders and visitors from across Africa and beyond, while showcasing our hospitality and ability to host major international events.”

The meeting comes as preparations continue for the continental football awards, which will bring together prominent figures in African football to celebrate outstanding performances and achievements.

The latest engagement follows the arrival of a 15-member CAF delegation in Nigeria on Friday, October 16, for a final inspection of facilities ahead of the awards and the organisation’s 48th Ordinary General Assembly.

The delegation, led by Emeruwa, was expected to assess facilities in Lagos and Abuja as part of efforts to evaluate the country’s readiness to host the two events.

The inspection also followed an earlier visit by CAF officials in August, when Sanwo-Olu expressed confidence in Lagos’s readiness to host the awards after a delegation inspected the Wole Soyinka Centre for Culture and Creative Arts, formerly known as the National Theatre, in Iganmu.

The 2026 CAF Awards are scheduled to hold in Lagos on December 7, while Abuja is expected to host the CAF Ordinary General Assembly on November 21.

The awards ceremony will recognise outstanding performances and achievements in African football, bringing together players, coaches, officials and other stakeholders from across the continent.

Continue Reading

Sports

Iheanacho Flaunts Turkish Nickname

Published

on

After scoring twice and providing an assist as Bursaspor beat Muglaspor 3-0 in the Turkish 1. Lig on Thursday, Nigerian striker Kelechi Iheanacho took to social media to declare himself boss.

The Super Eagles forward who moved to the Turkish league from Celtic to Bursaspor has made history, becoming the first football player to score in 10 consecutive league matches for the club and in the Turkish professional league football.

He took to his social media handles to flaunt his Turkish nickname – “Agabey”.

In a post on his verified handle on X, the Nigerian forward shared a picture of himself in traditional Turkish dress with a new nickname, “Agabey”. The caption read, “We go ball till eternity, Kelechi Agabey.”

READ ALSO: Tinubu Charges PCC Members to Deliver Wards

The word is a respectful Turkish title that translates as “Big Brother” or “Boss”.

The 30-year-old has now scored in all 10 games he has played for Bursaspor, and including his appearance for the Super Eagles, he has found the net in 11 straight matches. He has 14 goals and three assists since joining from Celtic.

Continue Reading

Sports

Musa Francis, Akanbi Aderonke win 2026 Abeokuta 10km Race

Published

on

Musa Francis James and Akanbi Aderonke Olufunmilayo emerged as the men’s and women’s winners respectively at the fifth edition of the Abeokuta 10km Race in Ogun State on Saturday.

Francis James led the men’s field from the finish, completing the 10km race in 30:25.33 to claim the $1,000 first prize.

Ilya Raymond finished second in 30:38.06 to collect $750, while Gyang Sunday completed the men’s podium in 30:47.00 and received $500.

READ ALSO: Police Report Nationwide Operations, Rescue Kidnap Victims, Recover Weapons in 5 States

The women’s race followed a similar pattern, with Akanbi Aderonke Olufunmilayo taking the top position after finishing in 35:00.69 to win $1,000.

Bulus Mary Jah came second in 35:58.71 and received $750, while Nwantiyi Teyei Davou finished third in 36:03.09 to take home $500.

​The results reflected the competitive nature of the race, which brought together athletes, fitness enthusiasts and members of the public for the fifth staging of the event in Abeokuta.

​For the winners, the achievement was also a reward for their preparation and an opportunity to compete on a platform that continues to attract athletes to the city.

Francis James said he was pleased to see his preparation pay off after crossing the finish line first, while also acknowledging the platform provided by the organisers.

​“I’m very happy with the victory,” James said.

“It feels good to see all the hard work and preparation pay off. I’m grateful for the opportunity to compete here, and I want to appreciate the organisers for putting together such a good race and giving athletes like us the platform to compete and challenge ourselves.”

Raymond, who finished second, said he was pleased with his performance and excited to have secured a place among the leading athletes.

“I’m glad and excited to have been a winner. It feels really good to see all the effort and preparation pay off.”

​”I’m grateful for the opportunity to compete here, and I want to appreciate the organisers for putting together a race that gives athletes like us the platform to compete and challenge ourselves,” he said.

Gyang, who completed the men’s podium, said he was delighted to finish among the top three and expressed hope that the initiative would continue to grow.

“I’m just happy to be one of the people to grace the podium. It is a good feeling to finish among the top athletes, especially in a race like this. I appreciate the organisers for giving us the opportunity to compete, and I hope this initiative continues to grow and attract even more athletes in the years ahead,” he said.

In the women’s category, Akanbi said the victory was particularly satisfying after the work that went into her preparation.

She also praised the organisers for creating an opportunity for athletes to compete.

“I am very happy to have won the women’s race. It was not easy, but I am glad that all the hard work paid off. I commend the organisers for creating this opportunity and for the effort they put into making the race a success. I hope the Abeokuta 10km Race continues to grow and gives more athletes the chance to compete at this level,” she said.

The race was organised by Nilayo Sports Management Limited and attracted sports enthusiasts, dignitaries and residents from different parts of Abeokuta.

Managing director Yetunde Olopade said the organisers were pleased with the outcome and praised the athletes and participants for their commitment throughout the event.

She also thanked the Ogun State Government, sponsors and partners, including Phlo, Bet9ja Foundation, 7UP and Aquafina, for supporting the race.

“We are delighted with the outcome of this year’s Abeokuta 10km Race. The quality, organisation and enthusiasm shown by the participants have once again demonstrated what can be achieved when everyone comes together.

“We appreciate the Ogun State Government, our sponsors, partners and everyone who contributed to making this race a colourful and successful event. Nilayo Sports Management Limited will continue to uphold the class and quality that the company is known for,” Olopade said.

The Director General of the National Sports Commission, Bukola Olopade, also used the event to highlight the wider opportunities being created for athletes as sporting events continue to grow across Nigeria.

​He particularly pointed to the equal prize money for the men’s and women’s winners, saying such measures could help promote equality in sport.

“I have always been a fan of equality. When you look at what Nilayo has done here, giving the same prize money to the men and women, it is something we should encourage,” he said.

“The Nigerian sporting ecosystem is getting bigger, and with events like this, we are creating more avenues for our sportsmen and women to thrive, compete and earn a living from sport.”

​Also speaking after the race, the Special Adviser to the President on Media and Public Communication, Chief Sunday Dare, praised Nilayo Sports Management Limited for staging another road race and commended Abeokuta residents for their support.

Dare said the event demonstrated the potential for Nigeria to host high-quality sporting competitions while encouraging participation in sports and healthy living.

“Nilayo has once again demonstrated that we can organise world-class sporting events in Nigeria. This is a top-class event, and the turnout of the people of Abeokuta shows the passion Nigerians have for sports and healthy living,” he said.

​The race also provided an opportunity for residents to participate in fitness activities while highlighting Abeokuta’s potential as a destination for road racing and other sporting events.

Among the dignitaries present were the Ogun State Commissioner for Sports Development, Wasiu Isiaka; the Special Adviser to the Ogun State Governor on Youth Development, Tunde Delu; former Ogun State Commissioner for Women Affairs, Adijat Motunrayo Adeleye; and former members of the Ogun State House of Assembly, Femi Allen Taylor and Idowu Olowofuja.

Continue Reading

Copyright © 2022. Biztellers, powered by Alphaxristi.

0
Would love your thoughts, please comment.x
()
x