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Snoop Dogg Becomes Co-Owner Of Swansea, Vows To Boost Club’s Image

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Swansea City has welcomed a major new figure into its ranks, none other than legendary American rapper and entrepreneur Snoop Dogg.

The 53-year-old music icon has officially become a co-owner of the Championship side, adding his name to a growing list of celebrities investing in English football.

The Welsh club confirmed the news on Thursday after teasing fans last week with a promotional video showing Snoop wearing the team’s new home kit for the 2025/26 season.

READ MORE: Snoop Dogg Resumes Smoking, Three Days After Quitting

His entry into football club ownership follows the recent stake acquisition by Luka Modric, the former Real Madrid midfielder and Croatian international, who also joined the ownership structure earlier this year.

Speaking about his involvement, Snoop Dogg said, “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.

The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.
I’m proud to be part of Swansea City.”

Snoop’s investment is expected to help amplify the club’s visibility worldwide, particularly through his massive social media reach which exceeds 100 million followers.

The club hopes that this partnership will not only enhance their brand but also generate the financial boost needed to strengthen their squad and meet British football’s profit and sustainability regulations.

The current club owners, American businessmen Brett Cravatt and Jason Cohen, who took over in November 2024, welcomed the rapper’s addition with optimism.

“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” the ownership group stated.

“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.

Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.”

This move comes at a time when Swansea is aiming to return to the Premier League for the first time since 2018.

Their efforts now mirror that of their Welsh rivals, Wrexham, who have achieved rapid promotion under the ownership of Hollywood actors Ryan Reynolds and Rob McElhenney.

 

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US Threatens to Deport Influencers Covering the World Cup for Profit

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The United States government has issued a stern warning to foreign social media influencers and content creators planning to cover the 2026 FIFA World Cup, cautioning that they could face deportation if they earn money while in the country on tourist visas.

The warning, issued by the US Customs and Border Protection (CBP) and the Department of Homeland Security (DHS) on Wednesday, comes as millions of football fans and thousands of independent content creators converge on North America for the month-long tournament co-hosted by the United States, Mexico, and Canada.

ALSO READ: World Cup 2026 Tickets Spark Backlash As Prices Soar 41 Times Face Value

According to US authorities, foreign nationals entering the country on a B-2 tourist visa are not permitted to engage in paid work or receive income from activities carried out while in the United States.

“Having the sole purpose of the visit be content creation (as an influencer), thereby generating income from U.S. sources while in the country, is considered work and requires the appropriate visa,” the agencies said.

The government stressed that tourist visas are intended for leisure, vacations, family visits, and medical treatment, and do not authorize employment or income-generating activities.

Officials warned that anyone found violating the terms of their visa could face immediate visa cancellation, deportation, and possible restrictions on future travel to the United States.

The directive applies to influencers and content creators who monetize content on platforms such as YouTube, TikTok, Instagram, and Facebook while attending the World Cup.

Authorities also clarified that working for a media outlet while in the country on a tourist visa is prohibited under the same regulations.

Immigration lawyer Alex Galvez noted that foreign nationals who violate the conditions of their entry could lose their tourist visa privileges.

However, he suggested that some influencers might have legal grounds to challenge enforcement actions if their social media accounts are registered in their home countries and payments are received outside the United States.

The warning comes as the 2026 FIFA World Cup, running from June 11 to July 19, is expected to attract a record number of digital creators documenting the tournament for global audiences.

The issue has also fueled broader concerns over immigration restrictions surrounding the tournament.

The International Sports Press Association recently criticized what it described as unfair visa limitations affecting some journalists seeking entry into the United States.

In a separate incident, Somali referee Omar Abdulkadir Artan was reportedly denied entry into the country ahead of the competition.

The US government’s tough stance follows previous immigration enforcement actions involving high-profile influencers.

Recall that in 2025, TikTok sensation Khaby Lame was detained by immigration authorities at Las Vegas airport and later self-deported after allegedly overstaying his visa.

US Immigration and Customs Enforcement (ICE) has also confirmed it will assist with security operations at World Cup venues, underscoring the administration’s broader immigration enforcement measures during the tournament.

As the world’s biggest football event gets underway, foreign influencers hoping to cash in on World Cup content are being reminded that violating US visa rules could come at a heavy cost.

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‘I Play Like Mahrez’ – Brighton’s Nigerian Wonderkid Yohanna Sends Message to Premier League Fans

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New Brighton & Hove Albion signing Zadok Yohanna has revealed that he models his game after Algerian star Riyad Mahrez, while naming Lionel Messi and Michael Olise as his favourite footballers.

The 18-year-old Nigerian midfielder recently completed a high-profile move from Swedish side AIK Stockholm to Brighton in a deal reportedly worth €28 million, with an additional €2 million in performance-related bonuses.

ALSO READ: Chaos In Kolkata As Fans React To Messi’s Sudden Exit

Speaking about the players who inspire him, Yohanna said Messi remains his all-time favourite, while Bayern Munich winger Michael Olise is currently one of the players he enjoys watching the most.

“My favourite player is Lionel Messi and I think right now I like Michael Olise. I also play like Riyad Mahrez,” Yohanna said.

The former Ikon Allah FA player has earned recognition for his flair, dribbling ability and creativity, qualities that have led many to compare his style to that of the former Manchester City winger.

According to the teenager, the comparison with Mahrez is one he has heard repeatedly from his former teammates in Nigeria.

“My teammates in Nigeria call me Riyad Mahrez; they say I dribble and play like him rather than Lamine Yamal or Olise,” he added.

Mahrez is widely regarded as one of Africa’s greatest footballers, having won the Premier League title with Leicester City before enjoying a trophy-laden spell at Manchester City under Pep Guardiola.

Yohanna’s admiration for Olise also reflects his preference for inventive attacking players.

The French international enjoyed an impressive campaign with Bayern Munich last season and is considered one of Europe’s brightest young talents.

Brighton moved quickly to secure Yohanna’s signature following his breakthrough season in Sweden, where he emerged as one of AIK Stockholm’s standout performers.

The transfer reportedly made him the most expensive player ever sold by a Swedish club.

The Nigerian youngster has signed a five-year contract with the Seagulls and is expected to begin preparations for his first Premier League campaign ahead of the new season.

With comparisons to Mahrez and inspiration drawn from Messi and Olise, Yohanna will be hoping to make a similar impact as he embarks on the next chapter of his promising career in England.

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FIFA Under Fire as US Authorities Launch Probe Into Alleged Ticket Exploitation

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World football governing body FIFA is facing growing scrutiny after authorities in the United States opened an investigation into allegations of ticket pricing exploitation ahead of the 2026 FIFA World Cup.

The probe, announced by officials in New York and New Jersey, will examine whether FIFA engaged in unfair pricing strategies, including alleged “impossibly high” ticket costs, misleading seat allocations, and dynamic pricing models that push prices higher as demand increases.

According to prosecutors, the investigation aims to determine whether fans were unfairly treated during the ticket sales process or misled about what they were purchasing.

ALSO READ: Global Alarm: Amnesty Raises Red Flag Over 2026 World Cup Safety

New Jersey Attorney General Jennifer Davenport described the ticketing system as confusing and exploitative, saying it has turned access to World Cup matches into what she called a “gauntlet of confusion and fake scarcity.”

Her New York counterpart, Letitia James, also expressed concern over rising ticket prices and accessibility, stressing that football supporters deserve transparency and fairness in the sales process.

The controversy has intensified ahead of the tournament kickoff on June 11 across the United States, Mexico, and Canada, with the final scheduled to be held at MetLife Stadium in New Jersey on July 19.

Beyond ticket prices, fans have also raised concerns about additional match-day costs, including expensive transportation and parking fees, further increasing the financial burden of attending games.

The investigation adds to mounting pressure on FIFA as global criticism grows over the commercialisation of major football tournaments and the affordability of attending matches for ordinary supporters.

Authorities in other US states have also reportedly raised concerns, suggesting the issue could be more widespread across the tournament’s hosting arrangements.

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