Connect with us

Info Tech

Twitter quitters dog IPO

Published

on

SAN FRANCISCO – Retired schoolteacher Donald Hovasse signed up for Twitter about a year ago at the urging of his daughter. He lost interest after trying the service a few times and finding lots of celebrities but few of his friends using the online social network.

“I didn’t really get the point of it at all,” said the Las Vegas resident. “Most of them were people I wasn’t interested in hearing what they had to say anyway.” He said, however, that he does check Facebook every day to see what his friends are up to.

TWITTER 2Hovasse’s experience highlights a risk for investors as Twitter Inc marches towards this year’s most anticipated initial public offering in the United States, expected to begin trading on the New York Stock Exchange in mid-November.

According to a Reuters/Ipsos poll, 36 percent of 1,067 people who have joined Twitter say they do not use it, and 7 percent say they have shut their account. The online survey, conducted October 11 to 18, has a credibility interval, a measure of its accuracy, of plus or minus 3.4 percentage points.

In comparison, only 7 percent of 2,449 Facebook members report not using the online social network, and 5 percent say they have shut down their account. The results have a credibility interval of 2.3 percent.

People who have given up on Twitter cite a variety of reasons, from lack of friends on the service to difficulty understanding how to use it. Twitter declined to comment for this story, saying it is in a quiet period ahead of its IPO.

Twitter’s attrition rate highlights a challenge that has dogged the online messaging site over the years: while it has managed to enlist many high-profile and avid users, from the Pope to President Barack Obama, Twitter has yet to go truly mainstream in the way Facebook has.

Convincing ordinary people to think of Twitter as an indispensable part of their lives is key to the company’s ability to attract advertisers and generate a profit.

Twitter reported it had 232 million “active” users – people who access the service at least once a month – at the end of September, up 6.1 percent from the end of June. Twitter’s quarter-over-quarter growth in active users has not exceeded 11 percent since June 2012.

When Facebook was a similar size, its active users were increasing by more than 20 percent every quarter, and it was not until the social network neared the half-a-billion member mark that its user growth decelerated to 12 percent.

“Twitter is a great service, it’s still got growth in front of it. But in my opinion, I would say the opportunities are less than that of Facebook, and it has to be valued appropriately,” said Dan Niles, chief investment officer of tech-focused hedge fund firm AlphaOne Capital Partners.

“The data would seem to imply that the ultimate revenue potential for this company is less than for Facebook,” Niles said, referring to Twitter’s number of active users.

Twitter’s revenue in the third quarter more than doubled from the year before to $168.6 million, while its net loss tripled to $64.6 million. Analysts expect Facebook, which is due to report its third-quarter results later this month, to bring in $1.9 billion in quarterly revenue.

QUITTERS

Twitter aims to become the “fabric of every communication in the world” and to eventually reach every person on the planet, Chief Executive Dick Costolo has said. Still, Twitter acknowledged in its IPO prospectus that “new users may initially find our product confusing.”

The company prides itself on staying true to its roots: it lets people send 140-character messages and does not pack in scads of extraneous functions. Since its inception, Twitter has resisted overtly manipulating how people use its platform, instead preferring conventions to be formed organically.

As a result, new users often find it initially difficult to grasp how discussions ebb and flow, complaining that features such as the “hashtags” that group Tweets by topic, abbreviations for basic functions (for instance, RT for retweet) and shortened Web links, are geared towards a technologically-savvy crowd.

“The average person that’s coming on here, they’re still baffled by it,” said Larry Cornett, a former executive at Yahoo Inc and designer at Apple Inc, who now runs product strategy and design consulting firm Brilliant Forge.

“If they want the mass adoption and that daily engagement, they have to make it really easy for people to consume.”

According to the Reuters/Ipsos poll, 38 percent of 2,217 people who do not use Twitter said they did not find it that interesting or useful. Thirteen percent said they do not understand what to use Twitter for. The results have a credibility interval of 2.4 percent.

Twitter has taken steps to help new members. In December 2011, it introduced a new “Discover” section to highlight the most popular discussion topics based on a person’s location and interests.

The company also simplified some features and rolled out new tools that embed photos and videos directly in a person’s tweet stream, making for a richer and easier-to-use experience.

These changes may mean that Twitter’s retention rate for the past several months is better than its overall retention rate, which includes people who joined years ago, say analysts.

Brian Wieser, an analyst with Pivotal Research Group, said Twitter’s current user base is already big enough to be valuable to advertisers. Investors need to get more comfortable with the idea that Twitter is not for everyone, he said.

“The practical matter is that this is a niche medium,” he said. “Their appeal, they will never be as broad as Facebook.”

– REUTERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Info Tech

ITREALMS E-Waste Dialogue Partners EPRON, EL-AS Tech, WEE-Eco

Published

on

In efforts at spicing up the 2023 ITREALMS E-Waste Dialogue, the management of ITREALMS Media has partnered with E-waste Producer Responsibility Organization of Nigeria (EPRON) membership organisations for a day-long collection scheme of small electronic waste on Friday, December 15, 2023.

The EPRON members aligning their partnership with 2023 ITREALMS E-Waste Dialogue are EL-AS Tech Enterprises Limited and WEEE Eco-Friendly.

ITREALMS’ day-long collection scheme is part of the commemoration of 2023 international E-Waste Day (IEWD) within the ITREALMS E-Waste Dialogue with the theme “You Can Recycle Anything with a plug, battery or cable” at Welcome Centre Hotels, International Airport Road, Lagos.

Revealing this collaboration, the Group Executive Editor, ITREALMS Media, the organisers of the 2023 ITREALMS E-Waste Dialogue, Sir. Remmy Nweke, urged mobile device enthusiasts to come along with their devices that have reached their end-of-life to the venue for proper disposition by professionals who would also be on grounds to address some topical issues.

The collection of small electronic wastes especially mobile phones and like-devices, would be carried out by EPRON member organisation, EL-AS Tech Enterprises Limited as facilitated by ITREALMS Media group as part of this year’s ITREALMS E-Waste Dialogue on Friday, December 15, he added.

He disclosed that the exercise would commence at Welcome Centre Hotel by 9am till close of work hours the same day.

Nweke pointed out that the collection of small e-waste items would include mobile phones, pointers mouse, earpieces, rechargeable torches, phone chargers, to name a few.

Further, he said, that this initiative has become time-serving because some people may have missed any other opportunity before now for the year-long campaign, hence this awareness on e-Waste has to be continuous, “ITREALMS came up with this scheme.”

Nweke beckoned on Nigerians, especially mobile phone users, to leverage the opportunity in disposing of their mobile devices they no longer use, of course in exchange for a voucher or gift item.

In her reaction to this year’s day-long small waste collection, EPRON Executive Secretary, Mrs. Ibukun Faluyi, described the initiative as commendable, expressing confidence it would intensify the collection of end-of-life devices for proper disposition.

Mrs. Faluyi, also urged Nigerians to take advantage of this day-long collection of small wastes courtesy of ITREALMS Media.

Recalling for instance that in October 2022, EPRON had partnered SLOT alongside some UN agencies for collection of small e-waste items in Lagos, including the United Nations Information Centres (UNIC), United Nations Industrial Development Organization (UNIDO), International Labour Organisation (ILO), Lagos Waste Management Authority (LAWMA) and Lagos State Environmental Protection Agency (LASEPA).

This is even as the Executive Vice Chairman of the Nigerian Communications Commission (NCC) Dr. Aminu Maida and Director-General, National Environmental Standards and Regulations Enforcement Agency (NESREA), Prof. Aliyu Jauro, would both lead speakers at the 2023 ITREALMS E-Waste Dialogue slated for this Friday, December 15, in Lagos.

Continue Reading

Info Tech

iPhone 15: Things To Know About Apple’s Newest Model

Published

on

iPhone 15: Things To Know About Apple's Newest Model

Today, September 12, the tech corporation Apple will introduce the iPhone 15, their newest iPhone model.

According to a Forbes story, this model, which will be introduced at the company’s “Wanderlust” event in Cupertino, California, will be available in four variations: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

Here are five things you should know about the new iPhone 15 model.

1. The new model is made of titaniu, not stainless steel as some other Apple smartphone models, Senior research analyst at DIGITIMES, Luke Lin reports.

2. The Pro Max model will feature double the optical zoom on the iPhone 14 as it comes with a newly-introduced ‘periscope lens upgrade, performing 5-6x optical zoom.’

3. The Pro models will carry an A17 bionic chip expected to make it perform faster.

4. The iPhone 15 model will feature a USB-C charging port, the same port featured on some Android phone models.

5. Due to its titanium shell, the new model is anticipated to be more expensive to purchase. The following is the speculated price list, as reported by Forbes:
The iPhone 15 starts at $799, the iPhone 15 Plus at $899, the iPhone 15 Pro at $1,099 ($100 increase), and the iPhone 15 Pro Max at $1,299 ($200 increase).

Continue Reading

Info Tech

FG Partner With Firm, Set To Introduce 500 Autogas-Powered Buses

Published

on

FG Partner With Firm, Set To Introduce 500 Autogas-Powered Buses

In an effort to reduce the exorbitant cost of Premium Motor Spirit, better known as petrol, the Infrastructure Bank Plc announced its collaboration with FEMADEC Group on Monday to offer 500 buses powered by autogas (Compressed Natural Gas).

Partners in the agreement claimed that the project was created to provide citizens with dependable, affordable, and environmentally friendly travel options, taking into account the negative effects of the nationwide increase in PMS costs.

Under Decree No. 51 of the Federal Republic of Nigeria’s 1992 Constitution, the Infrastructure Bank, originally known as the Urban Development Bank of Nigeria Plc, was founded in 1992 to promote the quick development of infrastructure throughout the nation.

In a statement issued in Abuja on its partnership with FEMADEC, the bank said, “The preliminary offer extended by TIB lays a solid foundation for the expansion of FEMADEC Group’s CNG bus fleet.

“With plans to introduce 500 CNG buses within the next five years, commencing with an initial batch of 50 buses in the forthcoming year, this proposal stands poised to instigate significant change.

“The acceptance of this proposition by FEMADEC Group, notably championed by Fola Akinnola, the Group Chief Executive Officer, is a testament to their zeal and dedication to this alliance.”

The bank described the partnership as a “pivotal endeavour that is primed to redefine Nigeria’s public transportation landscape, offering dependable, cost-effective, and ecologically conscious travel alternatives for citizens, while harmonising with the nation’s broader sustainability ambitions.”

“This partnership represents a remarkable stride towards a more ecologically aware future for Nigeria’s transportation sector, highlighting the shared commitment of both TIB and FEMADEC Group to sustainable advancement and progress.”

It said FEMADEC Group’s strides in operating Compressed Natural Gas buses, including the existing fleet of 20 CNG buses under LAMATA, underscored their unwavering dedication to ecologically sound solutions, a commitment predating the fuel subsidy removal.

“Their leadership within the CNG value chain is undeniable, and the new alliance with TIB underscores their foresight.

“This partnership seamlessly aligns with TIB’s sustainability objectives, echoing their resolute endorsement of the government’s net-zero and climate change agenda.

“The bank’s aspiration to champion Nigeria’s infrastructure progress is evident in its endorsement of pivotal initiatives like this, yielding expansive positive impacts on both the environment and society,” the bank stated.

The bank added that it would continue to make a significant contribution to the country’s growth as a leading financial institution committed to advancing effective and long-lasting infrastructure projects.

Continue Reading

Copyright © 2022. Biztellers, powered by Alphaxristi.