Other News
Facebook Tests Software to Track Your Cursor on Screen
NEW YORK – Facebook Inc. is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday.
The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website, or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.
Mr. Rudin said the captured information could be added to a data analytics warehouse that is available for use throughout the company for an endless range of purposes–from product development to more precise targeting of advertising.
Facebook collects two kinds of data, demographic and behavioral. The demographic data—such as where a user lives or went to school—documents a user’s life beyond the network. The behavioral data—such as one’s circle of Facebook friends, or “likes”—is captured in real time on the network itself. The ongoing tests would greatly expand the behavioral data that is collected, according to Mr. Rudin. The tests are ongoing and part of a broader technology testing program, but Facebook should know within months whether it makes sense to incorporate the new data collection into the business, he said
New types of data Facebook may collect include “did your cursor hover over that ad … and was the newsfeed in a viewable area,” Mr. Rudin said. “It is a never-ending phase. I can’t promise that it will roll out. We probably will know in a couple of months,” said Mr. Rudin, a Silicon Valley veteran who arrived at Facebook in April 2012 from Zynga Inc., where he was vice president of analytics and platform technologies.
As the head of analytics, Mr. Rudin is preparing the company’s infrastructure for a massive increase in the volume of its data.
Facebook isn’t the first company to contemplate recording such activity. Shutterstock Inc., a marketplace for digital images, records literally everything that its users do on the site. Shutterstock uses the open-source Hadoop distributed file system to analyze data such as where visitors to the site place their cursors and how long they hover over an image before they make a purchase. “Today, we are looking at every move a user makes, in order to optimize the Shutterstock experience….All these new technologies can process that,” Shutterstock founder and CEO Jon Oringer told the Wall Street Journal in March.
Facebook also is a major user of Hadoop, an open-source framework that is used to store large amounts of data on clusters of inexpensive machines. Facebook designs its own hardware to store its massive data analytics warehouse, which has grown 4,000 times during the last four years to a current level of 300 petabytes. The company uses a modified version of Hadoop to manage its data, according to Mr. Rudin. There are additional software layers on top of Hadoop, which rank the value of data and make sure it is accessible.
The data in the analytics warehouse—which is separate from the company’s user data, the volume of which has not been disclosed—is used in the targeting of advertising. As the company captures more data, it can help marketers target their advertising more effectively—assuming, of course, that the data is accessible.
“Instead of a warehouse of data, you can end up with a junkyard of data,” said Mr. Rudin, who spoke to CIO Journal during a break at the Strata and Hadoop World Conference in New York. He said that he has led a project to index that data, essentially creating an internal search engine for the analytics warehouse.
Super Eagles Captain, Ahmed Musa has been signed up by Jaiz Bank as a brand ambassador.
An elated Musa made the disclosure in a statement on his verified handle on micro-blogging site, X on Thursday.
The Kano Pillars striker urged his fans to troop to Jaiz Bank to do business for trusting him with the new role.
He exclaimed, “And to my amazing fans – if you want to support me, make sure to head over to Jaiz Bank and open your accounts with them today! ”
ALSO READ: CSR: Dangote Cement Fuels Education With Support Projects At Lagos Schools
He wrote, “✨Alhamdulillah✨ I am SO excited to announce that I’ve officially joined Jaiz Bank as their newest ambassador! 🎉💼
“A huge thank you to @JaizBankNG for trusting me and allowing me to be a part of this amazing journey! 🙏🏼💚 It’s an honor to represent a brand that believes in growth, security, and financial empowerment.
“I can’t wait to share all the incredible things we’ll be doing together! 🚀💡
And to my amazing fans – if you want to support me, make sure to head over to Jaiz Bank and open your accounts with them today! Let’s grow together! 💪🏼🔑
“@JaizBankNG is a non interest Financial institution poised with a mission to make life better through ethical Finance. 👌👌”
#NewBeginnings #BankWithJaizBank #PartneredUp #TeamJaizBank”
On November 20, 2024, Kenya’s First Lady, Rachel Ruto, celebrated her 56th birthday and her husband President William Ruto publicly expressed his love and appreciation for his wife on this special day, wishing her well.
The birthday celebrations were marked by an outpouring of goodwill from political figures, media, and citizens across Kenya, who praised her for her grace, leadership, and significant contributions to society, particularly through initiatives like the Joyful Women Organisation, which aims to empower rural women.
READ MORE: Vinicius Jr. Honors Cameroonian Roots Ahead Of Brazil’s Clash With Uruguay
The day was characterized by a collective acknowledgment of her role as a national figure dedicated to community upliftment.
In a heartfelt message, President William Ruto took to social media, writing, “Happy birthday my love, @MamaRachelRuto. Continue being a blessing to me and our children. Mungu akubariki sana,” which translates to “God bless you abundantly.”
Other prominent leaders also extended their wishes to the First Lady, with Anne Waiguru, EGH, OGW, Governor of Kirinyaga County, tweeting, “Happy Birthday First Lady,” further showing the respect and admiration for Rachel Ruto’s leadership and impact.
A gas cylinder explosion at a filling station in Jibia Local Government Area of Katsina State has resulted in significant damage to six vehicles, according to a statement from the Katsina State Police Command.
The command’s spokesperson, Abubakar Sadiq-Aliyu, confirmed the incident, which occurred on Friday, November 15, 2024.
He explained that a loud explosion alerted police operatives from the Jibia Divisional Police Headquarters. Responding promptly, the Divisional Police Officer led a team to the site, supported by military personnel.
READ MORE: JUST IN: Inflation Woes Continue As Nigerian Rates Climb To 33.88%
“Upon arrival, operatives found a truck loaded with gas cylinders engulfed in flames at Tamal filling station, along Kagadama-Magamar Jibia Road,” Sadiq-Aliyu stated. The joint team acted swiftly, deploying measures to protect lives and limit property damage. Their efforts successfully extinguished the fire.
The spokesperson added, “Six motor vehicles were significantly affected by the fire incident, but fortunately, no life was lost.”
State Commissioner of Police, Aliyu Abubakar-Musa, has directed a thorough investigation to determine the cause of the explosion. Updates on the findings will be provided as investigations progress.
This incident highlights the need for heightened safety measures at gas filling stations to prevent such occurrences.
NANTA Champions Nigeria’s Tourism Revival With ₦742m Investment
Adeleke Represents SW On Ad Hoc Committee on Nat’l Electrification Plan
Wizkid Drops Sixth Studio Album ‘Morayo’
Olajumoke Onibread Accuses Ex-Husband Of Assault, Career Sabotage
N1.7trn Loan: Atiku Blames NASS For Worsening Nigeria’s Debt Burden
Musa Joins Jaiz Bank As Ambassador
OSSG Raises Alarm Over Murder Plot By APC Chieftain
NCC, SMEDAN, NAICOM, SEC, Others Set for SUPERNEWS SMEs Conf June 13
Sahara’s Tonye Cole resigns from GPHCDA
Oando opens ultra-modern petrol station in Lagos
Niger Delta Avengers: President Buhari Reads riot Act …considers the carrot and stick option
