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Facebook Tests Software to Track Your Cursor on Screen

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NEW YORK – Facebook Inc. is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday.

The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website, or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.

Mr. Rudin said the captured information could be added to a data analytics warehouse that is available for use throughout the company for an endless range of purposes–from product development to more precise targeting of advertising.

facebook ceo mark zuckerbergFacebook collects two kinds of data, demographic and behavioral. The demographic data—such as where a user lives or went to school—documents a user’s life beyond the network. The behavioral data—such as one’s circle of Facebook friends, or “likes”—is captured in real time on the network itself. The ongoing tests would greatly expand the behavioral data that is collected, according to Mr. Rudin. The tests are ongoing and part of a broader technology testing program, but Facebook should know within months whether it makes sense to incorporate the new data collection into the business, he said

New types of data Facebook may collect include “did your cursor hover over that ad … and was the newsfeed in a viewable area,” Mr. Rudin said. “It is a never-ending phase. I can’t promise that it will roll out. We probably will know in a couple of months,” said Mr. Rudin, a Silicon Valley veteran who arrived at Facebook in April 2012 from Zynga Inc., where he was vice president of analytics and platform technologies.

As the head of analytics, Mr. Rudin is preparing the company’s infrastructure for a massive increase in the volume of its data.

Facebook isn’t the first company to contemplate recording such activity. Shutterstock Inc., a marketplace for digital images, records literally everything that its users do on the site. Shutterstock uses the open-source Hadoop distributed file system to analyze data such as where visitors to the site place their cursors and how long they hover over an image before they make a purchase. “Today, we are looking at every move a user makes, in order to optimize the Shutterstock experience….All these new technologies can process that,” Shutterstock founder and CEO Jon Oringer told the Wall Street Journal in March.

Facebook also is a major user of Hadoop, an open-source framework that is used to store large amounts of data on clusters of inexpensive machines. Facebook designs its own hardware to store its massive data analytics warehouse, which has grown 4,000 times during the last four years to a current level of 300 petabytes. The company uses a modified version of Hadoop to manage its data, according to Mr. Rudin. There are additional software layers on top of Hadoop, which rank the value of data and make sure it is accessible.

The data in the analytics warehouse—which is separate from the company’s user data, the volume of which has not been disclosed—is used in the targeting of advertising. As the company captures more data, it can help marketers target their advertising more effectively—assuming, of course, that the data is accessible.

“Instead of a warehouse of data, you can end up with a junkyard of data,” said Mr. Rudin, who spoke to CIO Journal during a break at the Strata and Hadoop World Conference in New York. He said that he has led a project to index that data, essentially creating an internal search engine for the analytics warehouse.

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Ex-IGP Usman Alkali Baba Joins Yobe Governorship Race, Vows to End Insurgency

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Former Inspector General of Police, Usman Alkali Baba, has formally declared his intention to contest the 2027 governorship election in Yobe State, promising to tackle insecurity and rebuild the state’s economy.
In a statement released Tuesday following a consultation meeting in the state, the retired police chief said his ambition is driven by a desire to restore peace, strengthen institutions, and accelerate development across all sectors.
Alkali pledged to “wipe out insurgency” and revive economic activities disrupted by years of insecurity, noting that his administration would prioritise intelligence-driven security and community partnerships.
“My vision for Yobe State is clear. I want a state where security is strengthened through intelligence and community partnership. I want a state where farmers can return to their farms with confidence, traders can move freely, and children can go to school without fear,” he said.
The former police boss emphasised his experience in national security management, stating that his years in public service have equipped him with the discipline and strategic thinking needed to govern effectively.
According to him, Yobe State requires leadership that understands security, institutional coordination, and human development, adding that insecurity has significantly hindered growth and deepened poverty in the region.
He also outlined plans to boost agriculture, expand infrastructure, and invest in education and youth empowerment. Alkali promised to provide microcredit support for women and equip young people with technical skills and startup kits to drive commerce and industry.
On healthcare, he pledged to combat child-killer diseases, including polio, and introduce free maternal healthcare services, as well as free medical care for children aged zero to five.
“Mothers will not die during childbirth, and children will live and thrive. They will go to school and graduate in a safe and secure environment,” he assured.
Alkali further stated that his administration would focus on inclusive governance, ensuring development reaches all local government areas without discrimination.
While expressing readiness to build on the achievements of the current administration, he maintained that governance must go beyond rhetoric and propaganda, stressing that it requires “vision, action, and the courage to make tough decisions.”

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Bayern Won’t Sell Olise Even for €200m — Rummenigge Drops Bombshell

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Bayern Munich have made a strong statement over the future of winger Michael Olise, with Vice-President Karl-Heinz Rummenigge insisting the club would reject even a €200 million offer for the player.

The comments, reported by transfer expert Fabrizio Romano on Monday, highlight Bayern’s long-standing policy of prioritising sporting stability over financial gain.

SEE ALSO: BREAKING: Chelsea Hit With £10.75m Fine, Transfer Ban

Rummenigge explained that the club’s position is rooted in a historic decision made in 2009, when Bayern received a massive bid from Chelsea for Franck Ribéry.

After internal discussions involving then CFO Karl Hopfner and former president Uli Hoeneß, the club chose to reject the offer — a decision that shaped its modern transfer philosophy.

According to him, that principle remains unchanged today.

He stressed that Bayern do not consider selling players who are essential to the team, adding that even a record-breaking €200 million bid would not change their stance on Olise.

The statement is expected to fuel further transfer speculation across Europe, but Bayern officials maintain that Olise is a key part of their long-term sporting project and not for sale.

Bayern Munich continue to uphold their “untouchable players” policy, while Michael Olise remains central to their squad plans.

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AFCON 2025 Drama: Morocco Defends CAF Ruling Amid Growing Controversy

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The Fédération Royale Marocaine de Football (FRMF) has defended its position following the controversial ruling by the Confederation of African Football Appeal Board over the disputed 2025 Africa Cup of Nations final.

In a statement issued on Wednesday, the Moroccan football authority said its appeal was strictly aimed at ensuring the proper application of competition rules, and not to question the sporting merit or performance of any team involved in the final.

The federation emphasized its commitment to fairness, transparency, and the stability of African football competitions, noting that its actions were guided by respect for established regulations.

ALSO READ: JUST IN: Senegal Stuns Hosts Morocco To Lift AFCON 2025 Trophy

“The Federation reiterates that its approach has always been grounded in respect for the rules and stability of African competitions,” the statement read.

FRMF also praised all participating nations in the tournament, describing the 2025 AFCON as a significant milestone in the growth and development of football across the continent.

However, the body revealed that a more detailed position would be made public after a scheduled meeting of its governing organs.

The statement is expected to further clarify Morocco’s stance and outline any possible legal or administrative steps moving forward.

The CAF Appeal Board’s decision has continued to generate widespread reactions among football stakeholders, with growing calls for clearer regulations, improved transparency, and consistency in the administration of African football.

 

 

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