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GTI’s Strategic Impact On NPFL

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The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm.

However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.

Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.

ALSO READ: NWFL Lauds Edo Queens’ Semifinal Berth In CAF Women’s Champions League Qualifiers

As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.

One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.

The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.

Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.

On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.

The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.

GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.

One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria.

Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.

Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.

The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.

As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.

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Obi’s Inspiring Christmas Message Of Hope For Women’s Football

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The Chairperson of the Nigeria Women Football League (NWFL), Nkechi Obi, has delivered an inspiring Christmas message, celebrating the board’s achievements in 2024 while expressing hope and determination for the future of women’s football in Nigeria.

Reflecting on the milestones of the past year, Obi extended heartfelt gratitude to players, coaches, fans, and stakeholders for their unwavering dedication to the league’s growth and success.

The experienced sports administrator described 2024 as a year of breaking barriers, strengthening structures, and laying the groundwork for even greater accomplishments.

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“As we celebrate Christmas and reflect on another remarkable year, I want to express my profound gratitude to everyone who has been part of the NWFL’s journey,” Obi said.

“To our players, your passion, talent, and resilience are the heart of this league, inspiring us to aim higher. To the coaches, officials, sponsors, and supporters, your commitment to advancing women’s football in Nigeria has been invaluable.”

Obi emphasized the values of love, unity, and hope that Christmas embodies, drawing parallels to the collaborative spirit driving the league forward. She encouraged stakeholders to celebrate the progress made and remain optimistic about the opportunities that lie ahead.

“The 2024/2025 season promises to be one of growth, excitement, and greater inclusivity,” she added.

“Together, we will continue to push boundaries and ensure women’s football reaches its full potential in Nigeria. I wish you all a joyful Christmas and a prosperous New Year. May the season bring peace, love, and renewed inspiration for us all.”

Her message not only celebrates the successes of the past year but also sets a tone of optimism and collaboration for 2025, reaffirming the NWFL board’s commitment to excellence and progress.

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Australian Tennis Champion, Max Purcell Faces Doping Suspension

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Australian doubles champion, Max Purcell has been provisionally suspended after admitting to a violation of anti-doping regulations, the International Tennis Integrity Agency (ITIA) announced on Monday.

The 26-year-old, ranked 12th in the world for doubles, confessed to using a “prohibited method” and voluntarily entered a provisional suspension beginning December 10.

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The ITIA confirmed the suspension took full effect on December 12, stating, “Time served under provisional suspension will be credited against any future sanction.”

As a result of the suspension, the 26-year-old is banned from competing in, coaching at, or attending any tennis events sanctioned by the sport’s governing bodies.

This suspension rules him out of January’s Australian Open, where he was expected to be a strong contender.

Purcell’s career highlights include winning the 2022 Wimbledon doubles title with fellow Australian Matt Ebden and this year’s US Open doubles crown alongside Jordan Thompson.

In a statement, Tennis Australia clarified that the violation concerned a prohibited method rather than a banned substance.

“The International Tennis Integrity Agency confirmed the breach relates to the use of a prohibited method, rather than the presence of a prohibited substance.

“As the matter is currently under investigation, it is inappropriate to comment further at this time,” it said.

The ITIA did not provide further details regarding the breach but noted that investigations are ongoing.

This case comes amid increased scrutiny over doping in tennis. Recent incidents include Polish world number two Iga Swiatek and Italian top-ranked player Jannik Sinner.

Swiatek received a one-month sanction earlier this year after testing positive for a banned heart medication, though the violation was deemed unintentional.

Meanwhile, Sinner was cleared after twice testing positive for traces of the steroid clostebol, though the World Anti-Doping Agency has appealed the decision.

Both Swiatek and Sinner are set to compete in the Australian Open, beginning January 12.

 

 

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CAF Awards: GTI Congratulates NFF, Lookman, Others

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Strategic partners to the Nigeria Football Federation (NFF), GTI Group has congratulated the football ruling body on the successful achievements of Nigerian footballers at the just concluded CAF Awards ceremony in Marrakech, Morocco where Super Eagles dare-devil striker Ademola Lookman was crowned the African Player of the Year.

Head of Media and Publicity, GTI, Andrew Ekejiuba, in a statement in Lagos, expressed great hope that the efforts of the NFF at restructuring and repositioning football development in the country has begun yielding the desired results.

Biztellers reports that CAF awards event also witnessed the back-to-back emergence of Super Falcons goaltender, Chiamaka Nnadozie as CAF Women’s Goalkeeper of the Year, while the Super Falcons carted home the Women’s National Team of the Year award.

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Ekejiuba reiterated that the Alh Ibrahim Gusau-led NFF is gradually returning the country to the glorious years when Nigeria dominated the award and was once ranked 5th best soccer-playing nation by the world football ruling body FIFA.

“The achievements of our Nigerian players at the just concluded CAF Award is a testament to the abundance of talents in the country and the clear vision of Alh Ibrahim Gusau-led NFF board to ensure that these players realise their ambition to become the best in the continent and beyond.

“Therefore, GTI congratulates the Awardees for bringing honour to Nigeria,” he said.

“As strategic partners to the Nigeria Premier Football League, GTI’s relentless effort with the NPFL Board has helped to lay a solid foundation for a prosperous elite league that will eventually attract the best legs locally and internationally. Also, by focusing on transparency, infrastructural development and security, GTI and NPFL are creating a sustainable environment where football can thrive”.

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