Sports
GTI’s Strategic Impact On NPFL
The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm.
However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.
Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.
ALSO READ: NWFL Lauds Edo Queens’ Semifinal Berth In CAF Women’s Champions League Qualifiers
As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.
One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.
The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.
Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.
On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.
The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.
GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.
One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria.
Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.
Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.
The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.
As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.
Abia State took its turn to play host to the Niger Delta Sports Festival (NDSF) torch tour in brief ceremonies at the Umuahia Township Stadium and at the Government House.
The state Commissioner for Youth and Sport, Hon Nwaobilor Ananaba Nwadinma received the torch at the Umuahia Township Stadium before leading Team Abia to the Government House where it was presented to the Executive Governor of Abia State, Dr Alex Otti.
On arrival at the Government House, Team Abia was treated to a sumptuous dinner with the governor.
ALSO READ: NDDC Is Creating Equal Opportunities Through NDSF – Iyaye
The team then proceeded to the governor’s yard, where the torch was lit and presented to the governor by the commissioner to the admiration of everyone who witnessed the lighting of the torch.
In his speech the governor charged Team Abia to go and conquer in Uyo and come back to receive a state reception.
Gov Otti expressed appreciation to the Niger Delta Development Commission (NDDC) for initiating the sports festival, which he noted will go a long way to create unity, spot and harness untapped talents in the Niger Delta states.
The Niger Delta Sports Festival (NDSF) has been described as an intervention project of the Niger Delta Development Commission (NDDC) designed to include all youths in the region irrespective of gender and physical abilities.
According to the Executive Director Finance and Administration, NDDC, Alabo Boma Iyaye the intent behind the design speaks to global practises of inclusivity in sports and other aspects of life.
He made the assertion while appearing on the ARISE television Morning Show.
ALSO READ: Ifon-Ilobu-Erin Conflict: Adeleke Reviews Curfew To 17 Hours Daily
He maintained that the rationale for including Para-Athletics and Para-lifting in the 17 games festival event, Iyaye said, “there are youths in the region with physical disabilities and they must enjoy the benefits of the NDDC intervention”.
“At the international level, we have the Paralympic Games organised by the International Olympic Committee (IOC) to cater for persons with physical disabilities and the Niger Delta Sports Festival cannot deviate from the international best practices” remarked Iyaye who also serves as the Chairman of the NDSF Main Organising Committee (MOC).
He also spoke of the reason behind the NDDC decision to extend its intervention program to Sports, noting that “sports is a powerful too for national unity. We want to provide a platform for youths in the nine mandate states of NDDC to bond, to know each other and find expression for their talents”.
“There is a need to regenerate the line of supply of athletes to represent Nigeria as a country in international sports competitions and the festival will afford us the opportunity to discover new talents that will be nurtured to replace the likes of Blessing Okagbere, Enefiok Udo-Obong, Blessing Oborodudu, Victor Ikpeba, Emmanuel Amuneke, Seun Ogunkoya and many others”.
The NDDC since founded by an act of parliament in July 2000 has championed the provision of infrastructure in roads, health care, education and skills acquisition.
Iyaye said that delving into sports would enable those who may not be successful in education and artisan skills to build a career in sports.
The NDSF which started with trials in the local government and federal constituencies will be held in Uyo, Akwa Ibom State from April 1-8. About 3000 athletes will compete in 17 sports.
Carlo Ancelotti, the legendary coach of Real Madrid, is set to face trial next week over allegations of tax fraud, a Madrid court announced on Friday.
Spanish prosecutors are pushing for a prison sentence of four years and nine months, accusing the 65-year-old of failing to report over €1 million ($1.1 million) in earnings from image rights between 2014 and 2015.
The trial is scheduled to begin on Wednesday and will last two days. According to a court spokesperson, Ancelotti is required to be present for the hearings.
READ MORE: Egypt Named Host Of 2025 U-20 AFCON As Côte d’Ivoire Withdraws
Authorities claim that while Ancelotti declared his salary from Real Madrid, he allegedly used a “confusing” and “complex” structure of shell companies to conceal additional earnings from image rights and other sources, despite being registered as a tax resident in Spain at the time.
A Spanish court initially ordered him to stand trial in 2023, but no date was set until now. Last year, Ancelotti dismissed the case as “an old story that I hope will be resolved soon.”
Ancelotti, who has won a record five Champions League titles as a coach, first took charge of Real Madrid in 2013 before leaving in 2015.
He later managed Bayern Munich, Napoli, and Everton before returning to Madrid in 2021.
With a career spanning top clubs across Europe, he has also secured league titles in Spain, Italy, England, Germany, and France.
TURJI BELLO: HURIWA Urges Security Chief To Resign Honourably
JUST IN: Former Oyo Gov, Victor Olunloyo Dies At 89
Adeleke Felicitates Tinubu @73
Otti Commends NDDC, Charges Team Abia To Dominate NDSF
Tinubu Assents To Investments And Securities Act 2024
