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GTI’s Strategic Impact On NPFL

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The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm.

However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.

Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.

ALSO READ: NWFL Lauds Edo Queens’ Semifinal Berth In CAF Women’s Champions League Qualifiers

As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.

One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.

The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.

Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.

On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.

The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.

GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.

One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria.

Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.

Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.

The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.

As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.

Sports

African Club Football Gets Major Financial Boost as CAF Hikes Prize Money

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African club football is set for a financial shake-up as the Confederation of African Football (CAF) announces a substantial increase in prize money for its top club competitions this season.

According to a CAF statement released on Monday, winners of the 2025/26 CAF Champions League will now take home $6 million (≈€5.18 million), up from $4 million last season. Meanwhile, the CAF Confederation Cup champions — Africa’s second-tier club competition — will earn $4 million, marking a 50% increase from last year.

SEE MORE: CAF Switches Afcon to Hold Every Four Years From 2028

Prize money for runners-up remains unchanged, with Champions League finalists receiving $2 million and Confederation Cup finalists $1 million.

The move has been welcomed by clubs, which have long complained that competing in African competitions often results in financial losses.

High travel costs, particularly airfares, have been a major challenge, with many clubs forced to take longer, costlier routes through Europe or the Middle East due to limited direct flights between African countries.

Since Patrice Motsepe, the South African businessman and CAF president, took office in 2021, prize money for African club competitions has steadily increased.

Motsepe, now in his second four-year term, has been championing financial sustainability and growth for African club football.

CAF’s quarter-final first-leg matches kick off this weekend, starting in Pretoria, South Africa, where Mamelodi Sundowns host Stade Malien of Mali in the Champions League.

Football fans across the continent are eagerly anticipating a weekend full of high-stakes action.

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Abramovich Clashes with UK Gov’t Over £2.35bn Chelsea Sale Funds

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Former Chelsea owner Roman Abramovich has insisted that the £2.35 billion from his 2022 sale of the football club remains his personal property, amid mounting pressure from the UK government to release the funds for Ukrainian humanitarian aid.

Lawyers representing Abramovich told UK authorities that the money, currently frozen in a bank account under his company Fordstam Ltd, is legally his, despite earlier statements promising to donate the proceeds to victims of the war in Ukraine.

SEE ALSO: Chelsea Boss Demands Lifetime Ban For Racists After Vinícius Abuse Allegation

“The funds — although currently frozen — remain the property of Fordstam Limited, which is wholly owned by Mr Abramovich,” the legal team said.

They added that the billionaire remains committed to charity but stressed that any donation is voluntary.

The standoff has been fueled by sanctions imposed on Abramovich following Russia’s 2022 invasion of Ukraine, which forced the sale of Chelsea.

While Abramovich initially pledged all net proceeds for the benefit of war victims, disagreements emerged over who should ultimately receive the funds.

The UK government insists the money must be directed to humanitarian aid in Ukraine, while Abramovich wants the donation to cover all victims, including Russians affected by the conflict.

UK Foreign Secretary Yvette Cooper responded firmly to the dispute, stating, “This money was promised to Ukraine over three years ago. It is time Roman Abramovich does the right thing, but if he won’t we will act. That’s why the licence has been issued. It is time this money was used to rebuild the lives of people who’ve seen devastation as a result of Putin’s illegal war.”

Further complicating matters, Fordstam’s accounts reveal that £1.4 billion of the total proceeds is tied to loans Abramovich extended to Chelsea during his ownership.

The funds remain under scrutiny due to an ongoing investigation in Jersey into the source of Abramovich’s wealth, which the oligarch is contesting in court.

Abramovich’s legal team also criticized the UK government for relying on public statements rather than addressing the legal complexities surrounding the transfer.

“Mr Abramovich has consistently sought to resolve the complex legal issues preventing the donation from proceeding,” the lawyers said.

 

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Energy

Sahara Group Deepens Global Employee Engagement Through M.A.D With Football 5.0

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Modupe ASUDO

Sahara Group has launched M.A.D with Football 5.0, the latest edition of its flagship internal engagement initiative, reinforcing its commitment to building a connected, inclusive workforce across geographies.

The initiative gives Sahara employees the opportunity to attend live football matches at iconic stadiums including Old Trafford in Manchester and Emirates Stadium in London, using shared experiences to strengthen collaboration and a unified One-Sahara culture.

Speaking on the initiative, Bethel Obioma, Head, Corporate Communications, said the fifth edition of the M.A.D with Football initiative reinforces the energy and infrastructure conglomerate’s commitment to entrenching diversity and inclusion across its locations in Africa, Asia, Europe, and the Middle East.

Obioma said that over the past three decades, Sahara Group has consistently prioritized people as a central pillar of its growth journey, recognizing that culture and connection are critical to long term success.

“M.A.D with Football 5.0 aligns strongly with the Sahara Beyond XXX narrative, reflecting the Group’s belief that sustainable success is driven by operational performance, meaningful experiences that inspire, energise, and connect people. Sahara continues to invest deliberately in initiatives that recognize effort, reward commitment, and strengthen organisational culture,” he added.

The 5.0 edition builds on this legacy, reaffirming Sahara Group’s commitment to a people centred culture that goes beyond the workplace and beyond geography. By offering Saharians (the term used to describe Sahara employees) the chance to witness world class football in legendary venues, the initiative celebrates excellence, teamwork, and the spirit of belonging that defines the Sahara ecosystem.

Employees who have participated in previous editions have also shared enthusiastic reflections on internal platforms. Juliet Basemera of Asharami Uganda, described the experience as “a dream come true,” expressing gratitude for the opportunity to be in Manchester. Arnaud Ritz, Sahara Energy Geneva, noted that the trip made it possible to “finally put faces to the names” he previously only knew from emails, and to meet Saharians “from all around the world.”

Oriyomi Adewale, Asharami Energy, Rwanda, called the initiative evidence of Sahara’s commitment to work life balance and employee wellbeing, describing it as “delightful” to be part of a company that invests in employee welfare and memorable moments.

Participation in M.A.D with Football 5.0 is open to Sahara employees in line with internal guidelines, with selected participants earning the opportunity to represent Sahara Group at live matches at Old Trafford and Emirates Stadium, experiencing firsthand the passion, energy, and global community that football embodies.

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