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How Small Businesses Can Compete With Big Corporations In The Digital Age

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Big corporations have a significant advantage over small businesses in terms of resources, reach, and brand recognition.

 

However, small businesses can still compete and succeed by leveraging the power of digital technologies and adopting innovative strategies.

 

Here are some ways that small businesses can compete with big corporations in the digital age:

 

CREATE A STRONG ONLINE PRESENCE

 

Small businesses can create a strong online presence by developing a user-friendly website, optimizing their content for search engines, and engaging with customers through social media. By establishing an online presence, small businesses can reach a wider audience and compete with big corporations on a level playing field.

 

LEVERAGE DIGITAL MARKETING

 

Small businesses can leverage digital marketing to reach their target audience and build brand awareness. This can include targeted advertising, email marketing, content marketing, and social media marketing. By using data-driven strategies, small businesses can compete with big corporations in terms of customer acquisition and retention.

 

FOCUS ON CUSTOMER EXPERIENCE

 

Small businesses can differentiate themselves from big corporations by focusing on the customer experience. This can include personalized customer service, fast and efficient delivery, and a seamless online shopping experience. By providing exceptional customer service, small businesses can build a loyal customer base and compete with big corporations on customer satisfaction.

 

COLLABORATE WITH OTHER SMALL BUSINESSES

 

Small businesses can collaborate with other small businesses to create a network of complementary services and products. This can include cross-promotion, joint marketing efforts, and bundled services. By collaborating with other small businesses, small businesses can appeal to customers looking for something unique and personalized.

 

EMPHASIZING LOCAL COMMUNITY CONNECTIONS

 

Emphasizing local community connections can also help small businesses build customer loyalty and support. By sponsoring local events, partnering with local charities, or highlighting local suppliers and vendors, small businesses can build a strong customer base and differentiate themselves from big corporations that may be seen as more impersonal and disconnected.

 

While big corporations may have significant advantages over small businesses in the digital age, small businesses can still compete and succeed in their own ways.

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NCDMB Retirees Celebrate Local Content Growth from 5% to 61%

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NCDMB Emerges Best MDA In Ease Of Doing Business Ranking

The Nigerian Content Development and Monitoring Board has honoured 14 of its retired employees for their contributions to the growth and development of local content in Nigeria’s oil and gas industry.

The retirees were honoured at a celebration dinner held on Sunday at the Conference Centre of the Nigerian Content Tower, Yenagoa, Bayelsa State.

The event also provided an opportunity for former management staff of the board to reflect on the challenges surrounding the implementation of the Nigerian Oil and Gas Industry Content Development Act, 2010, and the progress recorded since its enactment.

READ ALSO: Ruto Hails DPRP “Masterpiece” as Dangote Group Accelerates African Expansion

Speaking at the ceremony, a former Director of Legal Services, Mohammed Umar, said the implementation of the Act was initially met with resistance from major players in the oil and gas industry.

Umar said the board had to deploy tact and sustained engagement to convince industry operators of the benefits of complying with the local content law.

“Local content was new in the oil and gas sector. Companies were hardly cooperative, and tact was required to create understanding and compliance with the provisions of the Act,” he said.

He noted that local content had grown from about five per cent in 2010 to 61 per cent, describing the development as a major achievement.

“Local content has come to stay. Many other African countries now come to Nigeria to learn the secret of the country’s success,” Umar stated.

He urged serving employees of the board to remain committed and give their best to sustain the progress recorded in local content development.

Another retiree, Daziba Obah, who served as pioneer Director of Planning, Research and Statistics and later as Acting Executive Secretary of NCDMB, recalled the challenges encountered during the construction of the 17-storey Nigerian Content Tower.

Obah also spoke about the early challenges of funding research and development projects, noting that the board eventually demonstrated its capacity by successfully organising its maiden Research and Development Fair and Conference in Lagos in 2017.

Similarly, a former Director of Planning, Research and Statistics, Isaac Yalah, described NCDMB as an institution that provides staff with the tools and training required to excel.

He said the $350m Nigerian Content Intervention Fund had significantly boosted the participation of indigenous companies in the oil and gas sector.

“The Nigerian Content Intervention Fund was a game changer with regard to indigenous participation in the oil and gas industry,” Yalah said.

He added that several Nigerian service companies accessed the fund at single-digit interest rates to acquire assets and expand their operations.

Yalah urged serving staff to continue learning and remain focused on taking the board to greater heights.

Also speaking, former General Manager, Corporate Communications and Zonal Coordination, Dr Ginah Ginah, described his years at NCDMB as “very exciting times.”

Ginah said the board’s training programmes contributed significantly to staff development, while its establishment of Information and Communication Technology centres helped promote digital awareness among young people in oil-producing communities.

Representing the Executive Secretary of NCDMB, Felix Ogbe, the Director of Monitoring and Evaluation, Esueme Kikile, said the event was organised to honour men and women who had dedicated significant portions of their professional lives to the service of the board.

Kikile said the retirees contributed not only through their official responsibilities but also by mentoring colleagues, sharing knowledge and building institutional relationships.

He said, “Their contributions extended beyond the duties associated with their respective positions, as they shared knowledge, built relationships, mentored colleagues and contributed to the institutional experience that continues to shape the Board today.”

Kikile, on behalf of the management and staff of NCDMB, wished the retirees good health, peace, happiness and fulfilment in their retirement.

The ceremony also featured testimonials from serving staff who had worked closely with the retirees, including former technical assistants.

The speakers recalled the mentorship, professional guidance and support they received from the retirees during their years of service.

The event ended with a dance session by the retirees and a cultural performance, providing an opportunity for former and serving staff to interact in a relaxed atmosphere.

Other retirees honoured included Dr Ama Ikuru, Adelana Akintunde, Dr Obinna Ofili, Angela Okoro, Taridouye Gagariga, Ombu Atonbara, Okpetu Gabriel and Peter Isu Odo.

Courtesy – The PUNCH

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Nigeria’s ₦166tn Debt Nears 40% GDP Limit, Productivity Yet to Rise — Rewane

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Nigeria’s public debt has climbed to ₦166.79 trillion as of June 30, 2026, with financial analyst and Managing Director of Financial Derivatives Company Limited, Bismarck Rewane, warning that the country’s debt burden is approaching the 40 per cent of Gross Domestic Product (GDP) limit.

Rewane raised concerns over the increasing debt burden, stressing that the key issue is not simply the amount Nigeria owes but what the borrowed funds have been used to achieve.

“There is a fiscal responsibility that says we shouldn’t exceed 40% of GDP, ₦166 trillion is the limit,” Rewane said.

ALSO READ: Dangote Refinery Ends Nigeria’s Fuel Import Dependence Era, Boosts GDP, FX Earnings — EIU

“The question is not how much the debt is, it is what have you used the debt to acquire? We haven’t seen any corresponding increase in productivity yet and there is a cost of living and affordability crisis.”

He also warned that Nigeria’s debt per capita was already high and could not continue rising indefinitely.

“Nigeria’s debt per head is very high and cannot increase further,” he added.
The comments come as the latest figures from the Debt Management Office (DMO), as reported by Business A.M, showed that Nigeria’s public debt increased by ₦79.41 trillion in three years, rising from ₦87.38 trillion in June 2023 to ₦166.79 trillion by June 2026.

The latest figure represents a 90.9 per cent increase in the country’s public debt stock since June 2023.

On a year-on-year basis, public debt increased by ₦14.39 trillion, or 9.4 per cent, from ₦152.40 trillion in June 2025. It also rose by ₦7.44 trillion, or 4.7 per cent, from ₦159.35 trillion recorded in March 2026.

According to the report, domestic debt stood at ₦91.59 trillion, representing 54.91 per cent of total public debt, while external debt amounted to ₦75.20 trillion, or 45.09 per cent.

The Federal Government accounted for ₦152.77 trillion, representing about 91.6 per cent of the total public debt, while states and the Federal Capital Territory accounted for the remaining ₦14.01 trillion.

The rising debt stock has also been accompanied by increasing debt-servicing costs.

Federal Government domestic debt service rose to ₦3.14 trillion in the first quarter of 2026, compared with ₦2.61 trillion in the corresponding period of 2025.

Interest payments accounted for most of the increase, rising by 25.4 per cent to ₦2.97 trillion during the period.

Rewane’s comments therefore place renewed focus on the economic returns from government borrowing, particularly whether borrowed funds are translating into higher productivity, stronger revenues and expanded productive capacity.

The concern has also been raised by other Nigerian economists and financial analysts, who have argued that borrowing should be linked to projects capable of generating economic returns and strengthening the government’s capacity to repay its obligations.

 

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Ruto Hails DPRP “Masterpiece” as Dangote Group Accelerates African Expansion

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Kenyan President, William Samoei Ruto has described the Dangote Petroleum Refinery and Petrochemicals (DPRP) as “a masterpiece of science, engineering and art”.

He made the declaration following a tour of the world-class facility in Lagos, while reaffirming Kenya’s commitment to partnering with the Dangote Group on the proposed $17 billion East African Oil Refinery and Petrochemical Complex in Lamu.

President Ruto visited the refinery after attending the United Nations General Assembly (UNGA), noted that witnessing firsthand the scale, sophistication and operational excellence of the 700,000 barrels-per-day Dangote Refinery had strengthened his confidence in the East African refinery project.

READ ALSO: Dangote to Support Two Million Women with Refinery IPO Share Ownership

“Coming here and seeing it for myself, I can confirm that I have seen a masterpiece of science, engineering, and art. To my brother Aliko, congratulations. I always knew Nigerians to be very brave people and go-getters, but I did not anticipate that it was at this scale,” President Ruto said.

The Kenyan leader disclosed that preparations had been concluded for the ground-breaking ceremony of the East African refinery project in Lamu, which is expected to become a strategic regional asset for East Africa.

According to him, the refinery will drive industrialisation, create jobs, strengthen engineering and technical capacity, enhance energy security and promote regional economic integration.

“This is not a Kenyan refinery; it is going to be a regional refinery. We are positioning our continent as an emerging growth centre, and this project will help accelerate industrialisation, create jobs, enhance engineering capabilities and strengthen Africa’s economic competitiveness,” he stated bureaucratic bottlenecks to ensure efficient project execution.

“The Government of Kenya is 100 percent behind this project. We have secured the required land and are working to ensure that we spend our time building rather than navigating administrative delays,” he said.

The President further commended the leadership and commitment of Dangote Group President and Chief Executive, Aliko Dangote, highlighting his deep understanding of the refinery’s technical and operational processes.

“The detail with which Aliko Dangote understands this plant is remarkable. Unless you understand the details, you are unable to make the right decisions. That commitment to excellence is one of the reasons behind the success of this project,” he added.

Dangote Group’s Chief Strategy Officer, Aliyu Suleiman, disclosed, during the visit that the conglomerate generated approximately $17 billion in revenue during the first half of 2026 and is on course to achieve a record $36 billion in revenue for the full year, representing a 100 per cent increase over the $18 billion recorded in 2025.

“The revenues of the Group have grown significantly over the last five years. From $18 billion last year, we are on track to get to $36 billion this year. Our half-year revenue is already about $17 billion,” Suleiman said.

He attributed the strong performance to sustained investments across key sectors, including cement, sugar, fertiliser, petroleum refining, upstream oil and gas, and other strategic businesses.

Suleiman noted that Dangote Group’s growth ambitions are anchored on its Vision 2030 Strategy, aimed at expanding the company’s industrial footprint across Africa and creating globally competitive businesses on the continent.

“Between 2020 and 2025, the Group executed a capital expenditure programme of approximately $50 billion. Over the next five years, we intend to invest twice that amount as we accelerate our expansion across Africa,” he stated.

Suleiman emphasised that the proposed 700,000 barrels-per-day greenfield refinery and petrochemical complex in Lamu, estimated at approximately $17 billion, will be a cornerstone of the Group’s ambition to build a $100 billion African industrial enterprise.

“The East African refinery in Kenya is going to be a key component of our journey and our dream to get to $100 billion. It is going to be a major contributor,” he said.

He added that Dangote Group’s expansion plans span a broad range of sectors, including port infrastructure, gas infrastructure, LNG, upstream oil and gas, power generation, mining and other strategic industrial investments across Africa.

As part of preparations for the project, Dangote Group has signed a contract worth more than $450 million with Engineers India Limited (EIL) to provide project management consultancy and engineering, procurement and construction management services for the Lamu refinery and petrochemical complex.

The partnership builds on EIL’s experience and involvement in the successful development of the DPRP in Lagos. Once completed, the East African refinery is expected to process 700,000 barrels of crude oil per day, strengthening regional energy security and supporting industrial development across East Africa.

The Dangote Group is also progressing plans to expand the processing capacity of the DPRP in Nigeria from 700,000 barrels per day to approximately 1.4 million barrels per day through the addition of a new 750,000 barrels-per-day crude distillation unit.

The expansion is expected to further solidify Nigeria’s position as a leading exporter of refined petroleum products and enhance Africa’s energy self-sufficiency.

President Ruto’s visit and Dangote Group’s ambitious growth plans highlight the increasing impact of African-led investments in driving the continent’s industrial renaissance.

With record revenue growth, a robust investment pipeline, expansion of refining capacity in Nigeria and the planned development of the East African Oil Refinery in Kenya, Dangote Group is reinforcing its role as a key driver of Africa’s economic transformation, energy security, industrial development and regional integration.
Photo Caption: From Left – Kenya President, Dr. William Samoel Ruto; Group Vice President, Oil & Gas and Fertiliser, Dangote Industries Limited, Devakumar Edwin; and President/CE, Dangote Industries Limited, Aliko Dangote during the Kenya President’s Visit to Dangote Petroleum Refinery, Petrochemicals and Fertiliser Plant Lekki, Lagos on Friday 25th September 2026.

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