Business
How Small Businesses Can Compete With Big Corporations In The Digital Age
Big corporations have a significant advantage over small businesses in terms of resources, reach, and brand recognition.
However, small businesses can still compete and succeed by leveraging the power of digital technologies and adopting innovative strategies.
Here are some ways that small businesses can compete with big corporations in the digital age:
CREATE A STRONG ONLINE PRESENCE
Small businesses can create a strong online presence by developing a user-friendly website, optimizing their content for search engines, and engaging with customers through social media. By establishing an online presence, small businesses can reach a wider audience and compete with big corporations on a level playing field.
LEVERAGE DIGITAL MARKETING
Small businesses can leverage digital marketing to reach their target audience and build brand awareness. This can include targeted advertising, email marketing, content marketing, and social media marketing. By using data-driven strategies, small businesses can compete with big corporations in terms of customer acquisition and retention.
FOCUS ON CUSTOMER EXPERIENCE
Small businesses can differentiate themselves from big corporations by focusing on the customer experience. This can include personalized customer service, fast and efficient delivery, and a seamless online shopping experience. By providing exceptional customer service, small businesses can build a loyal customer base and compete with big corporations on customer satisfaction.
COLLABORATE WITH OTHER SMALL BUSINESSES
Small businesses can collaborate with other small businesses to create a network of complementary services and products. This can include cross-promotion, joint marketing efforts, and bundled services. By collaborating with other small businesses, small businesses can appeal to customers looking for something unique and personalized.
EMPHASIZING LOCAL COMMUNITY CONNECTIONS
Emphasizing local community connections can also help small businesses build customer loyalty and support. By sponsoring local events, partnering with local charities, or highlighting local suppliers and vendors, small businesses can build a strong customer base and differentiate themselves from big corporations that may be seen as more impersonal and disconnected.
While big corporations may have significant advantages over small businesses in the digital age, small businesses can still compete and succeed in their own ways.
Business
NGOs Get Long-term Backing from NNPC Ltd, FIRST E&P
The Nigerian non-governmental organisations (NGOs) now have extra motivation to offer exceptional impact, accountability and governance as long-term funding beckons.
This is because the NNPC Limited/FIRST Exploration and Petroleum Development Company Limited Joint Venture has launched ‘Impact FIRST: Heritage’, a new multi-year grant programme designed to provide sustained funding and long-term partnership support to outstanding NGOs.
Biztellers reports that the inaugural Impact FIRST: Heritage Grant Presentation Ceremony was held recently in Ikoyi, Lagos, had representatives of the NNPC Limited/FIRST E&P JV, beneficiary organisations, development stakeholders and members of the media in attendance to mark a new chapter in the JV’s commitment to sustainable social investment.
READ ALSO: With Sights Restored, NNPC/Shell Vision First Outreach Makes Mark in Badagry
Impact FIRST: Heritage builds on the success of the flagship Impact FIRST grant programme, which was launched in 2024 to support innovative and impactful NGOs addressing critical social challenges across Nigeria. Since inception, the programme has provided support to 15 NGOs whose interventions have positively impacted more than 20,000 beneficiaries across the country.
Unlike the annual Impact FIRST grant programme, which provides one-off funding support to a broad pool of eligible organisations, Impact FIRST: Heritage is designed as a long-term partnership model.
The programme provides multi-year funding to previous Impact FIRST beneficiaries that have demonstrated strong institutional governance, measurable social impact, sustainable programme delivery and the capacity to scale their interventions responsibly.
Following a rigorous assessment process, five organisations were selected as the inaugural beneficiaries of the Impact FIRST: Heritage programme, including The IREDE Foundation, which provides prosthetic limbs and support services for child amputees; Asido Foundation, which supports the rehabilitation and reintegration of individuals living with severe mental health conditions; Cerebral Palsy Centre, which provides long-term care and support services for persons living with cerebral palsy; Health and Development Support Programme, which delivers eye care interventions and sight-restoring surgeries for underserved populations; and Health Emergency Initiative, which expands access to emergency healthcare services and supports first-responder capacity development.
Speaking at the ceremony, Executive Director, Corporate Services, FIRST E&P, Emmanuel Etomi, described Impact FIRST: Heritage as an important evolution of the Joint Venture’s social investment journey.
“Today, we celebrate five exceptional organisations whose work continues to improve lives, strengthen communities, and create opportunities for some of Nigeria’s most vulnerable and underserved populations.
“By providing long-term support to organisations that have already demonstrated strong performance and measurable results, we are helping them scale their impact, strengthen their capacity, and create even greater value for the communities they serve,” he said.
In his address, the Chief Upstream Investment Officer, NNPC Upstream Investment Management Services, Olanrewaju Igandan, who was represented by Usman Mohammed-Bello, Advisor, Community Relations, NUIMS, at the event, said the transition from an annual corporate giving programme to a multi-year grant framework reflects a mature, strategic approach to social investment that aligns with the imperatives of sustainable development.
While appreciating FIRST E&P for what he termed a “forward-looking initiative”, he further pledged NUIMS’ commitment to sustaining the collaborative journey towards impactful social value creation that aligns with national development priorities.
Responding on behalf of the beneficiary organisations, Pascal Achunine, Executive Director of the Health Emergency Initiative (HEI), expressed appreciation to the NNPC Limited/FIRST E&P JV for the support and confidence reposed in the selected organisations.
He remarked that, “this investment represents more than funding. It is a vote of confidence in the work being done by organisations across the social sector to improve lives and strengthen communities. We are grateful for the opportunity to deepen our impact and extend our reach to even more beneficiaries.”
Impact FIRST: Heritage underscores the NNPC Limited/FIRST E&P JV’s commitment to creating sustainable social value through strategic partnerships with organisations that have demonstrated the ability to deliver measurable and lasting change.
Through the programme, the JV aims to strengthen proven interventions, expand access to critical services, and support long-term development outcomes across healthcare, education, economic empowerment and community development.
Business
Pipeline Surveillance Crucial for $50bn Upstream Investment
Stakeholders in the oil and gas sector have welcomed the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) projection that Nigeria’s upstream oil and gas sector is to attract between $30 billion and $50 billion in offshore investments between 2026 and 2030.
According to the Commission, the investment pipeline will be driven by 22 major offshore projects expected to boost crude oil production, create jobs, expand energy infrastructure, and strengthen the country’s energy security.
They believe that achieving these milestones will require peace and stability in the Niger Delta and protection of national assets, especially oil pipelines through Tantita Security Services Nigeria Ltd (TSSNL) operations.
Nigeria is determined to achieve $30 billion and $50 billion in offshore investments between 2026 and 2030 is real, according to the (NUPRC).
ALSO READ: Tinubu Approves New Deep Offshore Policy to Unlock $50bn Investment
The NUPRC attributed the improved outlook to reforms introduced under the Petroleum Industry Act (PIA), improved licensing transparency, and faster project approvals.
Since 2024, the regulator has approved more than $57 billion in Field Development Plans (FDP), with several projects already progressing to Final Investment Decisions (FID).
The Commission also said preparations for the 2026 Licensing Round are underway as it seeks to attract further investment into Nigeria’s upstream sector. The planned projects are expected to support the government’s target of increasing crude oil production to 2 million barrels per day by 2027 and 3 million barrels per day by 2030.
Gaining the oil sector backing in this milestone journey requires more than policy pronouncements from the NUPRC.
It requires investment drive, attractiveness to global energy markets and support of domestic players in the industry.
President General, Niger Delta Progressive Alliance, Nse Victor Udoh, said to effectively harness the oil revenue requires that the Niger Delta, a region severally described as the goose that lays the golden eggs, must also be at peace and oil infrastructure across the region well secured.
He explained that it is where the Federal Government of Nigeria’s appointment of the TSSNL to protect oil assets and ensure peace and stability in the Niger Delta comes to play.
He added that the singular act will contribute positively to achieving $30 billion and $50 billion in offshore investments between 2026 and 2030, as predicted by the NUPRC.
Business
Tinubu Approves New Deep Offshore Policy to Unlock $50bn Investment
The desire for a transparent investment framework offering hopes of unlocking up to $50 billion in deep offshore investment and restarting Nigeria’s large, capital-intensive offshore developments that have been stalled for long has seen President Bola Ahmed Tinubu sanction a landmark reform that replaces project-by-project negotiations.
According to a statement issued by presidential spokesperson, Bayo Onanuga, the reform establishes a transparent, rules-based investment framework capable of supporting the next generation of deep offshore developments, beginning with the approximately $10 billion Bonga South West project, while strengthening Nigeria’s competitiveness for globally mobile investment capital.
The decision, the statement said, builds on Tinubu’s engagement with the Chief Executive Officer of Shell PLC, Wael Sawan, during which the President directed the development of the next wave of measures required to unlock Nigeria’s deep offshore investment pipeline.
Rather than pursuing project-specific solutions, the federal government transformed that directive into a comprehensive investment framework applicable across multiple categories of qualifying developments, it said.
READ ALSO: NMDPRA Moots 5% Turnover Penalty to Discourage Oil Industry Infractions
Given effect through the Deep Offshore Oil and Gas Projects Incentives (Tax Remission) Order, 2026, the framework replaces project-by-project negotiations with transparent eligibility criteria, clear implementation processes and a durable investment architecture that provides greater certainty for investors while safeguarding long-term national value.
The approval also enables the Nigerian National Petroleum Company Limited (NNPC Ltd), as the government’s nominated counterparty under the Production Sharing Contracts (PSCs) to proceed with the necessary amendments to eligible PSCs required to implement the framework.
Tinubu commended the Federal Ministry of Justice, the Federal Ministry of Finance, the Federal Ministry of Petroleum Resources, the Nigeria Revenue Service (NRS), the NNPC Limited, the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), the Nigerian Content Development and Monitoring Board (NCDMB), investing partners and other industry stakeholders whose collaboration, technical expertise and commitment helped shape the framework.
Tinubu said: “The countries that attract long-term investment are not necessarily those with the greatest natural resources. They are the ones that provide the greatest certainty. This reform reflects our determination to build an investment environment defined by clear rules, strong institutions and enduring partnerships.
“We are creating the conditions for capital to flow, for Nigerian businesses to grow, for our people to prosper and for our natural resources to deliver lasting national value.”





