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Marketing Edge Confers Brand Of The Year Award On DIL

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Dangote Tackle forex shortage with sugar

Marketing Edge, Nigeria’s leading Brands and Marketing publication has honoured Dangote Industries Limited (DIL) with the Brand of the Year award.

The honour was bestowed at a ceremony in Lagos, where Publisher and Chief Executive Officer, Marketing Edge, John Ajayi, described it as signposting Dangote’s good corporate performance over the last one year.

According to Ajayi the award category won by DIL is the flagship in honour of the company’s continuous contributions to the economic development of Nigeria and Africa.

He said, “This recognition covers many business investments and corporate interventions carried out by the company in Africa as a continent.”

The top marketing strategist said DIL came atop in ranking among other companies because of its aggressive employment generation drive, which has seen thousands of able youths, gainfully employed in the Group, as well as the commitment to provision of critical infrastructure.

The award presentation was the highlight of the celebration of Marketing Edge’s 20th anniversary and the 11th edition of its yearly Brands and Advertising Excellence Award, where other brands were also recognized.

According to the Publisher, the Marketing Edge Brands and Advertising Excellence Award has established itself as a seminal event in Nigeria’s Integrated Marketing Communication (IMC) sector because it offers a singular forum for rigorous intellectual discussion and it recognises and celebrates, year after year, products, corporate, institutional, personality brands that stand in their segment or sectors, as well as practitioners for their dedication to excellence in branding and marketing.

Ajayi pointed out that the entrance of Marketing Edge into the industry 20 years ago has no doubt made us an authoritative and dependable ally to all players in the Nigerian marketing and advertising eco-system.

“This is the reason why we have rolled out the drums to celebrate excellence by recognising those individuals and organisations who have contributed immensely to the country,” he said.

The brand award came barely a month after the Dangote Group emerged as Nigeria’s Most Valuable Brand for the sixth consecutive year, an award given by Top 50 Brands Nigeria, organisers of the Most Valuable brand, which is an outcome of a comprehensive and thorough research.

In addition, DIL was honoured by journalists in Lagos State under the banner of Nigeria Union of Journalists (NUJ), who conferred an award of excellence on the Group for its outstanding contributions to the economic development of Nigeria and Africa in general.

The award, according to the journalists, was in recognition of Dangote’s aggressive employment generation drive as well as its huge investments in social and critical infrastructures in Nigeria and Africa.

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Africa’s Largest Bank Backs Dangote Refinery’s IPO

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Africa’s largest financial institution, Standard Bank Group, has reaffirmed commitment to support the growth of the Dangote Industries Limited (DIL), pledged backing the planned listing of the Dangote Petroleum Refinery, and expressed readiness to finance future expansion projects across the continent.

The commitment came during a strategic visit by Standard Bank Group Chief Executive, Sim Tshabalala, and senior executives to the Dangote Petroleum Refinery and Dangote Fertiliser complex in Lagos.

Speaking after touring the facilities, Tshabalala described the refinery as a transformational industrial project with far-reaching implications for Nigeria and Africa.

“We are here because the Dangote Group is a large and important global player and a significant force on the African continent,” he said. “Standard Bank is the largest financial institution in Africa and we have partnered with Dangote on a variety of initiatives. We are here to lend support, to see this magnificent refinery and to discuss Vision 2030 and how we can continue supporting the Group’s growth ambitions.”

Tshabalala disclosed that Standard Bank intends to play a leading role in the refinery’s planned Initial Public Offering and future growth initiatives.

“As Dangote lists, there is an IPO coming up and we are a leading player in that process,” he said. “As the Group continues to expand in Nigeria and across Africa, there will be opportunities for financial advisory services and balance sheet support, and we stand ready to provide both.”

He described the refinery as “a wonder of the world,” noting that its impact is already being felt through stronger foreign exchange earnings, improved balance-of-payments performance and enhanced energy security.

“This is a wonder to behold. It is massive, productive and transformative. It is already making a significant contribution to Nigeria’s economy through its impact on foreign reserves, the balance of payments and the lives of ordinary Nigerians,” he said.

Group Vice President, Oil and Gas, Dangote Industries Limited, Devakumar Edwin, said the visit represented a significant milestone in a partnership that began during the refinery’s construction phase.

“The bank visited us during construction and understood the scale of what we were building,” Edwin said. “Today, the refinery is fully operational and they can see what their support has helped to create. It is like nurturing a tree and eventually seeing it bear fruit.”

He added that both organisations are exploring opportunities to deepen collaboration as Dangote expands its industrial footprint across Africa.

Managing Director and Chief Executive Officer of the Dangote Petroleum Refinery, David Bird, said the visit highlighted the importance of long-term partnerships in delivering large-scale industrial projects.

“Standard Bank has been one of our strongest supporters throughout the history of the refinery and the broader Dangote Group,” Bird said.

“This visit was an opportunity to demonstrate what that support has enabled. Seeing is believing, and it allows our partners to appreciate the scale of what has been achieved.”

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The visit also coincided with a major operational milestone for the refinery, which has now exceeded its original design capacity.

Bird disclosed that the refinery recently completed performance test runs at 700,000 barrels per day, above its nameplate capacity of 650,000 barrels per day.

“We have always believed there was engineering flexibility built into the design,” he said. “Achieving sustained production of 700,000 barrels per day is a testament to the technical capability of our people and the strength of the systems we have built.”

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June 12 Emerges Deadline for 2025 Oil Block Bids

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The deadline for submitting technical and commercial bids by prequalified applicants participating in Nigeria’s ongoing 2025 Licensing Round has been set for Friday, June 12, 2026, close of business.

This was disclosed by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), in a notice posted on its official X handle on Tuesday.

The Commission urged all qualified bidders to comply strictly with the timelines stipulated in the licensing guidelines.

“The NUPRC hereby notifies the general public that submission of Technical and Commercial Bids by Prequalified Applicants for the 2025 Licensing Round closes on Friday, June 12, 2026, at 16:30 hours (WAT) in line with the 2025 Licensing Round Guidelines,” the notice read.

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The commission advised interested stakeholders to obtain further details through the official licensing round portal.
“For more details, visit the licensing round portal: br2025.nuprc.gov.ng,” it added.

The announcement signals the transition of the exercise to one of its most critical phases, as investors compete for opportunities in Nigeria’s upstream sector amid renewed government efforts to attract capital and boost hydrocarbon production.

The two-stage process, qualification followed by bidding, requires shortlisted firms to lodge final proposals by the stated time.

The 2025 Licensing Round, conducted under the provisions of the Petroleum Industry Act (PIA), is part of the Federal Government’s broader strategy to unlock dormant hydrocarbon assets, deepen exploration activities and improve the country’s reserve base.

The successful completion of the technical and commercial bid stage would pave the way for the eventual award of oil blocks to successful applicants.

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Dangote Named Africa’s Most Admired Brand for 8th Consecutive Year

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The Dangote Industries Limited (DIL) has reinforced its position as Africa’s most influential corporate brand after emerging as the continent’s Most Admired African Brand for the eight consecutive years.

In the same vein, the Group Chief Branding and Communications Officer, DIL, Anthony Chiejina, was named among Africa’s 100 Most Influential Chief Marketing Officers.

The recognition was announced at the 16th annual Brand Africa 100: Africa’s Best Brands rankings unveiled in Addis Ababa, Ethiopia. The survey, regarded as Africa’s most comprehensive consumer-led brand study, covered 30 countries representing more than 85 per cent of the continent’s population and economic output.

In the latest rankings, Dangote emerged as Africa’s Most Admired Brand in aided recall, ahead of South Africa’s MTN and Vodacom. In the spontaneous recall category, it ranked second among African brands, behind MTN and ahead of Trade Kings. The Group also retained its position as Africa’s Most Admired Industrial Brand and was ranked the No. 1 African Brand Contributing to a Better Africa, ahead of MTN, DStv, Shoprite/Checkers and Trade Kings, reflecting its significant contribution to industrialisation, job creation, economic development and sustainable growth across the continent.

The rankings show Dangote’s growing influence as one of Africa’s most recognisable corporate brands, built on investments spanning cement, fertiliser, petrochemicals, energy, sugar, salt, packaging and logistics. Brand Africa noted that despite a modest rebound in African brand recognition, homegrown brands still account for only 15 per cent of Africa’s 100 most admired brands, highlighting the continued dominance of foreign brands across the continent.

Brand Africa Founder and Chairman, Thebe Ikalafeng, described the promotion and support of African brands as a critical economic imperative for the continent.

“Converting goodwill towards African contribution into admiration for African brands is the most urgent commercial opportunity for the continent. It is not enough for Africans to believe in Africa, they must buy Made-in-Africa,” he said.

The survey also ranked Dangote among Africa’s leading brands in sustainability and social impact, placing second in the category of brands recognised for doing good for society, people and the environment.

Despite the dominance of global brands across Africa, Dangote has cemented its position as one of the continent’s leading corporate brands, alongside MTN and Ethiopian Airlines. The three emerged as the highest ranked African brands in the 2026 Brand Africa rankings, standing out on a list dominated by global names such as Nike, Adidas, Samsung, Apple and Coca-Cola.

The achievement is notable given that African brands accounted for just 15 percent of the Top 100 rankings, compared with 38 percent for European brands, 28 percent for North American brands and 19 percent for Asian brands.

Further strengthening the Group’s standing, its Group Chief Branding and Communications Officer, Anthony Chiejina, was selected for the inaugural Africa CMO 100 (ACMO100) list, which recognises the continent’s most impactful marketing, brand and reputation leaders.

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The ACMO100 initiative, launched by Brand Africa in partnership with African Business magazine, MIPAD and the African Media Agency, honours marketing executives whose work is shaping Africa’s business narrative, strengthening brand equity and driving economic growth across the continent and the diaspora.

Chiejina was among only 20 executives selected from West Africa and one of 17 Nigerians recognised for their contribution to brand building, corporate reputation management and strategic communications.

According to Brand Africa, the selection process was based on independent research, industry impact, leadership influence and contribution to the growth of brands that shape consumer perceptions and economic outcomes across Africa.

The latest recognition adds to a growing list of honours for Dangote Industries, which was inducted into the Brand Africa Hall of Fame last year for consistently ranking among Africa’s most admired brands over more than a decade. Its President and Chief Executive, Aliko Dangote, was also honoured with a Lifetime Achievement Award for championing industrialisation and building one of Africa’s most successful indigenous enterprises.

Caption: Founder and Chairman of Brand Africa, Thebe Ikalafeng; CEO, Dangote Cement Ethiopia, Danilo Trugillo; and President of the Ethiopian Marketing Professionals Association and Chief Marketing Officer of Population Services International, Fana Abay, display some of the awards won by Dangote Industries Limited during the 16th Brand Africa 100 Awards ceremony in Addis Ababa, Ethiopia.

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