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Nigerians Streaming Culture Now Increased – Ademola Alugo, Music Executive

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Nigerians Streaming Culture Now Increased – Ademola Alugo, Music Executive

Ademola Alugo, Music Executive/COO, Dapper Music, explains why Nigerian music is receiving attention from all over the world and why the culture of streaming has benefited all parties involved in the music business

According to him in a chat with Potpourri, “Evolution of our music birthed an astronomic rise in the streaming culture, thereby creating a paradigm shift from the previously known system of brick and mortar music distribution via CD sales and Alaba marketers. This opened up a new frontier of opportunity, of which I am a part in advancing. Big shout out to my friend and boss Damilola Akinwunmi “Dapper”.

Dapper Music is a full-service music and entertainment firm that provides record label, distribution, and management services.

The music executive, who has collaborated with artists such as Omah Lay, Skibii, Seyi Vibez, and others, remarked that the popularity of Afrobeats has significantly affected the amount of Nigerian music that is streamed.

“Afrobeats as we all know has transcended borders and evolved into a global sound. Massive shout out to our shining stars Wizkid, Burna Boy, Davido, Tems, Omah lay. Not forgetting our pioneers 2Baba, D’Banj and others.We now know that music made in Lagos can get everywhere in the world and be certified platinum in the US literally.

The streaming culture has grown astronomically since the pandemic. Music has no barriers and there has never been a better time for creatives to get recognition and rewards,” Alugo asserts.

Dapper Music has released over 2,000 songs under Ademola’s tenure as head of operations, accrued over 1 billion streams on audiomack, and Over five albums have received 100 million audiomack streams, and 20 million streams per month on Apple Music.

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Wizkid Drops Sixth Studio Album ‘Morayo’

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Afrobeats sensation Wizkid has unveiled his highly anticipated sixth studio album, Morayo, released today (Nov. 22) via Starboy Entertainment and RCA Records.

The album, whose title translates to “I see joy” in Yoruba, is an emotional tribute to his late mother, Juliana Morayo Balogun, who passed away in August 2023.

“Best album I ever made!! Now listen! It’s only up from here!” the Grammy-winning artist tweeted in July, building anticipation for the 16-track project.

Morayo features an impressive lineup of collaborations, including Brent Faiyaz on “Piece of My Heart,” Asake on “Bad Girl,” Tiakola on “Après Minuit,” Jazmine Sullivan on “Bad For You,” and Anaïs on “Slow.” The album also includes previously released singles like “Piece of My Heart,” which reached No. 4 on the U.S. Afrobeats Songs chart and No. 7 on World Digital Song Sales, and “Kese (Dance).”

Notably, Wizkid and Asake’s collaboration on “MMS” has earned a Grammy nomination for Best African Music Performance in 2025, cementing their impact on the global music stage.

READ MORE: Wizkid Unveils Morayo Album Tracklist Featuring Asake

The tracklist for Morayo includes:

1. Troubled Mind

2. Karamo

3. Kese (Dance)

4. Bad Girl (feat. Asake)

5. Time

6. Piece of My Heart (feat. Brent Faiyaz)

7. Break Me Down

8. Bend

9. A Million Blessing

10. Après Minuit (feat. Tiakola)

11. Bad For You (feat. Jazmine Sullivan)

12. Soji

13. Don’t Care

14. Slow (feat. Anaïs)

15. Lose

16. Pray

This marks Wizkid’s first album in three years, following More Love, Less Ego, which reached No. 2 on the World Albums chart and No. 59 on the Billboard 200. His previous projects, including the Grammy-nominated Made in Lagos (Deluxe), have solidified his place as a global music icon.

Fans can stream Morayo now and experience the evolution of Wizkid’s sound, deeply rooted in love, loss, and celebration.

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Entertainment

Olajumoke Onibread Accuses Ex-Husband Of Assault, Career Sabotage

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Model Olajumoke Orisaguna, popularly known as Olajumoke Onibread, has opened up about her traumatic experiences in her marriage, accusing her ex-husband, Sunday Orisaguna, of domestic violence and ruining her career.

In an interview with City FM, Olajumoke shared harrowing details of her past, highlighting the abuse she endured during her time in her ex-husband’s family home in Ire, Osun State.

“We stayed in my husband’s family house at Ire in Osun State, and there is no way you stay in such a place that you would not encounter problems,” she recounted.

Olajumoke revealed that her mother-in-law’s hostility exacerbated the situation, as her ex-husband often sided with his mother without hearing her perspective.

“He would not hear my own side of the story before beating me. Whenever I had a misunderstanding with his mother, he would beat me to the extent that my face and body would be swollen. Sometimes he would even use a belt,” she said.

READ MORE: N1.7trn Loan: Atiku Blames NASS For Worsening Nigeria’s Debt Burden

She further explained how she kept the abuse hidden to avoid upsetting her mother, who also lived nearby. Despite the hardships, Olajumoke continued to support the family financially, as her husband was unemployed.

Reflecting on a pivotal moment in January 2016, Olajumoke described the day she decided to leave:
“We were frying akara for his dad’s remembrance when I had an issue with his elder sister. As usual, he beat me up, and I decided that I was going to leave, move to Lagos, and start working at the bakery because I had been there before.”

Three days later, she relocated to Lagos with her two children. According to Olajumoke, the separation led to further challenges as her ex-husband began tarnishing her reputation, contributing to her career’s decline.

“Everything started going down the drain after separation because he started spoiling my name. Since then, things started going down,” she lamented.

Olajumoke, who rose to fame in 2016 after a chance encounter during a photoshoot with British rapper Tinie Tempah and photographer TY Bello, is now using her platform to shed light on the struggles she endured.

The model’s story has reignited conversations about domestic abuse and the societal pressures faced by women in similar situations.

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Entertainment

Fans Celebrate Davido As Nigerian Superstar Turns 32

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Nigerian music icon Davido, popularly known as ‘OBO,’ is being celebrated across the globe as he marks his 32nd birthday today, November 21.

Fans, supporters, and friends have flooded social media with goodwill messages, prayers, and tributes to honour the Unavailable crooner.

In a heartfelt post on his X (formerly Twitter) account, Davido expressed gratitude for reaching this milestone. “Big 32 soon! Omo, God is good. Happy to be alive! My eyes don see shege! But steady my fans dey shout shekpe!” he wrote, reflecting on his journey and the unwavering support of his fan base, the ‘30BG.’

Fans were quick to shower the superstar with love and admiration:

READ MORE: Edo State Governor Sets Up Committee To Recover Missing Gov’t Vehicles

@prettymfon wrote: “OBO baddest!!! 30BG everywhere you go!!! Happy birthday to the real GOAT, 001. God bless you more and more. May you live long to reap the fruits of your labour. Enjoy!!!”

@AbiolaBlackdiva added: “Happy birthday baba ibeji.”

@Big_Rosie_ celebrated with: “We mount and still shouting Shekpe 001 happy big 32.”

In a generous act of celebration, Davido’s wife, Chioma Adeleke, announced a giveaway of ₦40 million to 200 people, encouraging participants to subscribe to a YouTube channel as part of the entry process. She posted on X: “To celebrate Davido’s birthday today, I’ll be sharing ₦40million to 200 people. All you have to do is subscribe to the YouTube channel below and drop a screenshot as proof! Good-luck!!!”

Adding to the festivities, Mr Jay Autos LLC, an auto dealership, gifted Davido a brand-new Escalade 600 Premium Luxury. In an announcement, the company stated: “On your birthday our brand Mr Jay Autos LLC has decided to gift you this new Escalade 600 Premium Luxury. We appreciate your patronage and love for the brand. Happy birthday oriade @davido cheers to many more years.”

Davido, who has consistently dominated the Nigerian and global music scene, continues to inspire millions with his talent, resilience, and generosity. As the celebrations unfold, fans worldwide remain united in wishing the 30BG leader more success and happiness in the years to come.

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