One of the most persistent challenges sports assets face globally is how best to curb the activities of ambush marketers. As the name implies, ambush marketing...
The global economic power of football (soccer) is truly immense, which has seen the sport standing as one of the world’s most influential and profitable...
By Adrew Ekejiuba In the ever-dynamic or enterprising world of sports (football inclusive), brands often scramble to gain visibility through sport assets; however, some brands...
