Entertainment
The Power of Celebrity Endorsements: Boosting Product Sales in Nigeria
It is no doubt that the Entertainment industry in Nigeria is thriving both within its locality and beyond, as a result, business owners have long gone recognized the fact of utilizing well-known figures to promote their products and services.
Celebrities undoubtedly have undeniable influence on their fans and followers therefore they play a significant role in endorsing products and services.
In this article, we will explore the power of celebrity endorsements in boosting product sales in Nigeria and the impact of celebrity endorsements on the advertising industry.
In Nigeria, where the entertainment industry is booming and celebrities are highly regarded, the use of famous faces to push products has become increasingly popular.
One of the ways celebrities boost products in Nigeria is their massive fan base, Nigerian celebrities have millions of followers on social media platforms such as Instagram, Twitter, and Facebook. Their influence is not limited to social media; they are also frequently featured in popular TV shows, movies, and music videos. By partnering with a celebrity, businesses can tap into this vast audience and increase their brand visibility.
Moreover, celebrities in Nigeria are seen as role models, and people look up to them for inspiration and guidance. Their lifestyle choices, fashion sense, and brand endorsements are closely watched and imitated by their fans. As a result, when a celebrity endorses a product, it is seen as a seal of approval by their followers, and the product is likely to gain credibility and trust in the eyes of consumers.
By associating themselves with a celebrity, businesses can create a sense of exclusivity and luxury around their products. This is particularly important in Nigeria, where status and social hierarchy are highly valued.
As long as this is done correctly, partnering with a celebrity can be an effective marketing strategy for businesses in Nigeria.
Nigerian celebrities are not only popular within the country but also have a significant international following. This means that by partnering with them, businesses can expand their reach beyond Nigeria and tap into new markets. For instance, Nigerian music stars like Davido, Wizkid, and Burna Boy have a massive fan base across Africa, Europe, and the Americas. Their endorsement of a product can help businesses gain visibility in these regions and attract new customers.
While celebrity endorsements can be effective, there are also potential drawbacks to consider. One issue is the high cost of hiring a celebrity, which can be prohibitive for smaller businesses.
There is also the risk that a celebrity may become involved in scandal or controversy, which can damage the reputation of the brand they are endorsing.
Finally, there is the question of authenticity – consumers may question whether a celebrity actually uses or believes in the product they are endorsing, which can erode trust in the brand.
Celebrity endorsements are a common sight in the fashion and beauty industry in Nigeria. Celebrities are often used to endorse beauty products, skincare products, and clothing lines. For example, popular Nigerian actress Genevieve Nnaji has been the face of cosmetics brand Lux for several years, and singer Tiwa Savage has endorsed a number of fashion and beauty brands.
Nigerian celebrities have also been used to endorse food and beverage brands. For instance, popular singer Davido was recently announced as a brand ambassador for a popular soft drink in Nigeria. Similarly, Nollywood actress Mercy Johnson has been the face of a food seasoning brand for several years.
With the growing popularity of online gambling in Nigeria, celebrities are being used to endorse various gambling websites, including top Bitcoin casinos as well as different ponzi scheme.
Trust and credibility are essential in advertising, especially in a market like Nigeria where scams are prevalent. Celebrity endorsements can help build trust in a product or brand by leveraging the trust and credibility already established by the celebrity. Consumers are more likely to trust a product or brand endorsed by a celebrity they admire or respect.
Afrobeats sensation Wizkid has unveiled his highly anticipated sixth studio album, Morayo, released today (Nov. 22) via Starboy Entertainment and RCA Records.
The album, whose title translates to “I see joy” in Yoruba, is an emotional tribute to his late mother, Juliana Morayo Balogun, who passed away in August 2023.
“Best album I ever made!! Now listen! It’s only up from here!” the Grammy-winning artist tweeted in July, building anticipation for the 16-track project.
Morayo features an impressive lineup of collaborations, including Brent Faiyaz on “Piece of My Heart,” Asake on “Bad Girl,” Tiakola on “Après Minuit,” Jazmine Sullivan on “Bad For You,” and Anaïs on “Slow.” The album also includes previously released singles like “Piece of My Heart,” which reached No. 4 on the U.S. Afrobeats Songs chart and No. 7 on World Digital Song Sales, and “Kese (Dance).”
Notably, Wizkid and Asake’s collaboration on “MMS” has earned a Grammy nomination for Best African Music Performance in 2025, cementing their impact on the global music stage.
READ MORE: Wizkid Unveils Morayo Album Tracklist Featuring Asake
The tracklist for Morayo includes:
1. Troubled Mind
2. Karamo
3. Kese (Dance)
4. Bad Girl (feat. Asake)
5. Time
6. Piece of My Heart (feat. Brent Faiyaz)
7. Break Me Down
8. Bend
9. A Million Blessing
10. Après Minuit (feat. Tiakola)
11. Bad For You (feat. Jazmine Sullivan)
12. Soji
13. Don’t Care
14. Slow (feat. Anaïs)
15. Lose
16. Pray
This marks Wizkid’s first album in three years, following More Love, Less Ego, which reached No. 2 on the World Albums chart and No. 59 on the Billboard 200. His previous projects, including the Grammy-nominated Made in Lagos (Deluxe), have solidified his place as a global music icon.
Fans can stream Morayo now and experience the evolution of Wizkid’s sound, deeply rooted in love, loss, and celebration.
Model Olajumoke Orisaguna, popularly known as Olajumoke Onibread, has opened up about her traumatic experiences in her marriage, accusing her ex-husband, Sunday Orisaguna, of domestic violence and ruining her career.
In an interview with City FM, Olajumoke shared harrowing details of her past, highlighting the abuse she endured during her time in her ex-husband’s family home in Ire, Osun State.
“We stayed in my husband’s family house at Ire in Osun State, and there is no way you stay in such a place that you would not encounter problems,” she recounted.
Olajumoke revealed that her mother-in-law’s hostility exacerbated the situation, as her ex-husband often sided with his mother without hearing her perspective.
“He would not hear my own side of the story before beating me. Whenever I had a misunderstanding with his mother, he would beat me to the extent that my face and body would be swollen. Sometimes he would even use a belt,” she said.
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She further explained how she kept the abuse hidden to avoid upsetting her mother, who also lived nearby. Despite the hardships, Olajumoke continued to support the family financially, as her husband was unemployed.
Reflecting on a pivotal moment in January 2016, Olajumoke described the day she decided to leave:
“We were frying akara for his dad’s remembrance when I had an issue with his elder sister. As usual, he beat me up, and I decided that I was going to leave, move to Lagos, and start working at the bakery because I had been there before.”
Three days later, she relocated to Lagos with her two children. According to Olajumoke, the separation led to further challenges as her ex-husband began tarnishing her reputation, contributing to her career’s decline.
“Everything started going down the drain after separation because he started spoiling my name. Since then, things started going down,” she lamented.
Olajumoke, who rose to fame in 2016 after a chance encounter during a photoshoot with British rapper Tinie Tempah and photographer TY Bello, is now using her platform to shed light on the struggles she endured.
The model’s story has reignited conversations about domestic abuse and the societal pressures faced by women in similar situations.
Nigerian music icon Davido, popularly known as ‘OBO,’ is being celebrated across the globe as he marks his 32nd birthday today, November 21.
Fans, supporters, and friends have flooded social media with goodwill messages, prayers, and tributes to honour the Unavailable crooner.
In a heartfelt post on his X (formerly Twitter) account, Davido expressed gratitude for reaching this milestone. “Big 32 soon! Omo, God is good. Happy to be alive! My eyes don see shege! But steady my fans dey shout shekpe!” he wrote, reflecting on his journey and the unwavering support of his fan base, the ‘30BG.’
Fans were quick to shower the superstar with love and admiration:
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@prettymfon wrote: “OBO baddest!!! 30BG everywhere you go!!! Happy birthday to the real GOAT, 001. God bless you more and more. May you live long to reap the fruits of your labour. Enjoy!!!”
@AbiolaBlackdiva added: “Happy birthday baba ibeji.”
@Big_Rosie_ celebrated with: “We mount and still shouting Shekpe 001 happy big 32.”
In a generous act of celebration, Davido’s wife, Chioma Adeleke, announced a giveaway of ₦40 million to 200 people, encouraging participants to subscribe to a YouTube channel as part of the entry process. She posted on X: “To celebrate Davido’s birthday today, I’ll be sharing ₦40million to 200 people. All you have to do is subscribe to the YouTube channel below and drop a screenshot as proof! Good-luck!!!”
Adding to the festivities, Mr Jay Autos LLC, an auto dealership, gifted Davido a brand-new Escalade 600 Premium Luxury. In an announcement, the company stated: “On your birthday our brand Mr Jay Autos LLC has decided to gift you this new Escalade 600 Premium Luxury. We appreciate your patronage and love for the brand. Happy birthday oriade @davido cheers to many more years.”
Davido, who has consistently dominated the Nigerian and global music scene, continues to inspire millions with his talent, resilience, and generosity. As the celebrations unfold, fans worldwide remain united in wishing the 30BG leader more success and happiness in the years to come.
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